John Locke,
An Essay Concerning Human Understanding…
“ Thirdly, the third branch may be called Semeiotike, or the doctrine of signs ; the most usual whereof being words, it is aptly enough termed also Logike, logic : the business whereof is to consider the nature of signs, the mind makes use of for the understanding of things, or conveying its knowledge to others. For, since the things the mind contemplates are none of them, besides itself, present to the understanding, it is necessary that something else, as a sign or representation of the thing it considers, should be present to it : and these are ideas. ”
