New York evening journal

“ CORUM, Sports Expert
Famous Writer and Columnist
The “Sports” column by “Bill” Corum is the best of its kind on any Sports Page in America. “Bill” knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day’s sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily—and “Bill” Corum alone is a good reason.
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SID MERCER, Sports Expert
Greatest Writer of Boxing News
Superior all-around writers are as rare as the same kind of athletes. ”

“ Talent, the most expert and brilliant that money can attract, as exemplified throughout the pages of this booklet, gives you the secret of reader interest and reader confidence in the New York Evening Journal—an overwhelming public preference over one hundred per cent greater than the next largest standard size evening newspaper in New York City. ”

“ One good picture is worth ten thousand words, says an old proverb. The Evening Journal is invariably first in serving its readers with accurate, informative, illuminating and exclusive news pictures. Each picture must pass the scrutiny of the most critical staff of experts to be good enough for reproduction in the Evening Journal. New Yorkers know they get better and more interesting pictures in the Evening Journal than in any other New York newspaper.
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MEANS LIFE TO THE NEWS
You may have the news beat of a century on your desk. ”

“ She is outstanding among the highest paid women writers of newspaper serials in America. Being the wife of a famous newspaper man she has a keen understanding of what the newspaper reader seeks in fiction. Her novels such as: “Hollywood Girl,” “Money Love” and “Gilded Kisses” have attracted intense interest among the largest audience of evening newspaper readers in America. ”

“ Sid Mercer, President of the New York Sports Writers’ Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event. ”

“ Reed is one of America’s most distinguished medical men—he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal—their welfare and that of their children comprise a great part of his suggestions on health. ”

“ Editors of the leading newspapers in Germany, Great Britain, Italy, Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and numerous other countries place the same reliance upon the International News Service reports as do the editors of leading American afternoon dailies. ”

“ She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women. ”

“ Improvements have been constant. The aim has been to give the public a better and still better newspaper, to make the New York Evening Journal more attractive and interesting to every member of the family. ”

“ One of the outstanding editors of America. Born on Manhattan Island and for many years active in newspaper work in New York City. His experience also includes editorial direction of newspapers in Chicago, San Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of humanity and what pleases and interests the greatest number of intelligent people throughout New York City and suburbs. ”

“ This feature gives Evening Journal readers authoritative articles on home economics, domestic science and other subjects of direct interest to housewives. New household devices that have been scientifically tested, new cooking methods evolved to save time and labor, recipes that are thoroughly tested and standardized—such vital information is carried into Evening Journal homes through the Saturday Home Journal. ”

“ Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and Harold Ballou in Madrid are capable members of the foreign staff who know their fields thoroughly. Correspondents are maintained as well in China, Japan, the Philippines, various South American countries and elsewhere at strategic points for news coverage.
International News Service correspondents at home and abroad have only one rule to guide them. That is to get the news and get it right. Generally, as well, they get it FIRST for New York Evening Journal readers.
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