P. G. Wodehouse,
Psmith, Journalist — Chapter 11
(1912)
“ It was a warm night, and the roof-garden was full. From where they sat they could see the million twinkling lights of the city. Towards the end of the meal, Psmith's gaze concentrated itself on the advertisement of a certain brand of ginger-ale in Times Square. It is a mass of electric light arranged in the shape of a great bottle, and at regular intervals there proceed from the bottle's mouth flashes of flame representing ginger-ale. The thing began to exercise a hypnotic effect on Psmith. He came to himself with a start, to find Billy Windsor in conversation with a waiter. ”
