Ralph Nader

“ Right-wing radio and television talk show hosts dominate the electronic media because, unlike the rare liberal host, they attack government regulation, while the rare liberal may go after corporate crimes and abuse. Guess what? Corporations advertise and governments do not.
But there was more to the NBC officials' calculations. A commissioned report for NBC's internal purposes in December put the concern this way: Donahue was described as "a tired, left-wing liberal out of touch with the current marketplace." ”

“ MSNBC's voice should be no less diverse. The hiring of Mike Savage, Dick Armey and Joe Scarborough suggest a strategy to outfox Fox."
Starting last fall, leaks from top NBC sources badmouthed their own Donahue show, leading to regular trade press rumors about the demise of the show. This is no way to maintain morale, much less run a business supposedly endowed with at least some recognition of the public's right to diverse information and opinion. Top NBC executives, given their enormous pay, should start paying attention to simple improvements. ”

“ For example, in about half the country, MSNBC is not even listed in the daily and Sunday TV cable guides, including Washington, D.C. If your programs are not even listed alongside CNN and Fox programs, there will be fewer viewers. ”