The Norway´s Consumer Ombudsman

Name: Use of environmental claims in the marketing of vehicles
Author: The Norway´s Consumer Ombudsman

Use of environmental claims in the marketing of vehicles

Summary

“Use of environmental claims in the marketing of vehicles”, is a work by The Norway´s Consumer Ombudsman. It explores elements such as marketing, vehicle and labelling.

Quotes from Use of environmental claims in the marketing of vehicles (The Norway´s Consumer Ombudsman)

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ If good environmental properties are being promoted in the marketing, it must be possible to document that the vehicle is among the top third on the market in respect of the properties being promoted. If the claim is made as pure product information in the marketing of the product, in brochure material or similar, without environmental issues being promoted in the marketing in any way, it would not in the view of the Consumer Ombudsman be natural to apply the top third requirement, but on the other hand to see the claim as pure product information. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ A closer definition of what constitutes an environmental claim depends on a complete assessment of the marketing itself, in which not only the words themselves but also the layout of the statements and the use of images may be significant. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ Basically we are of course positive to the fact that businesses wish to offer goods and services with environmental advantages to the consumer and that this is communicated to the consumer by means of marketing. At the same time we are concerned that businesses should not use environmental arguments in an incorrect or misleading way, for example by exaggerating environmental qualities.
Consumers should be given the correct information so that they can choose a vehicle based on the right premises. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ For companies which wish to communicate something about effects on the environment in their marketing, the Consumer Ombudsman recommends the use of objective claims about a vehicle’s environmental properties, like emissions, noise, engine type and so on. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ In this context, environmental claims in marketing means:
Use of statements, information, symbols and/or labelling schemes in marketing which give the impression that the company takes particular regard to the environment or that the product has such particular properties.
Increasing numbers of consumers wish to accept a responsibility for the environment and reduce their own pressure on the environment. For many of today’s vehicle buyers, the vehicle’s environmental qualities are at least as important as safety, comfort, user friendliness, design, manufacturer etc. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ Suzuki: “The sales and environmental winner” Smart: “Try out the world’s most environmentally friendly and fun city car...” Toyota: “The world’s cleanest diesel engines” Saab: “...environmentally friendly turbodiesel...” ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ The Consumer Ombudsman asks those involved in the industry to examine their current and future marketing and to make any necessary changes in line with our requirements.
Environmental labelling of vehicles A system for the environmental labelling of vehicles is under development at the Norwegian Directorate of Public Roads and the Institute of Transport Economics, commissioned by the Ministry of Transport and Communications. Environmental labelling of vehicles will make it easier to choose an environmentally correct vehicle, based on neutral product information. ”

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Source: Wikisource

The Norway´s Consumer Ombudsman, Use of environmental claims in the marketing of vehicles

“ One of the problems is that vehicles with low CO2 emissions may have higher emissions of NOx and particles and vice versa and opinions may differ about how the various kinds of emission may be assessed against each other when assessing the environmental properties of vehicles. ”

The Norway´s Consumer Ombudsman

Summary

Quotes from Use of environmental claims in the marketing of vehicles (The Norway´s Consumer Ombudsman)

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