Various

“ Alas! it is not fiction alone that has taken to the pulpit, for Architecture has also its preachers, and our journals are loaded with their sermons, which fortunately for architecture, very few ever read. ”

“ And for our part we think that there are few architects whose business or practice might not be improved by judicious advertising. It is easy to lay down an arbitrary dictum and say that no professional man shall advertise, but what argument can apply to architects in this respect that does not equally apply to civil engineers and to landscape architects? ”

“ The successful architect requires a broad and catholic culture, but in addition must be a man of the world in the best and most comprehensive sense. Opportunities for social improvement will often make the difference between success and failure in his professional life. ”

“ Probably no walk of life offers more opportunities for the advantageous application of what is meant in this quotation by civilization than that of the architect; [119] and probably in no other profession does the "civilized" man have greater advantages over his less civilized fellows. ”

“ The publication of architects' designs in the professional journals is in many cases advertising, pure and simple, but is not on this account to be condemned. The truth of the matter is that the exact point where advertising begins and ends is impossible to determine. One kind of advertising is considered allowable and dignified, another is not. ”

“ The life in an old university set in the midst of a community where the traditions of generations of cultivated families have established a social atmosphere, it might be said, is one of the best and most powerful civilizing influences. ”

“ Throughout, it has been the purpose in this school, to treat architecture as a fine art and not merely as the science of construction, and to this end instruction in the general history of the Fine Arts and practice in design are made the central features about which the other studies are grouped. ”

“ The Ionic order of the Erechtheion is the one which is best known and has been most frequently copied and adapted in modern work. It is at the same time the richest and most delicately refined of the Greek Ionic orders, and this is equivalent to saying of all orders whatsoever. This order of which the cap and base are given in our plates belongs to the north porch. There were two other fronts to the building which was, to all intents and purposes, three temples united in one. The famous caryatid porch faces the south, looking toward the Parthenon. ”

“ In order to increase his influence with the common people Pericles devoted the treasure which had been contributed by the other Greek cities for defence against the barbarians to the beautifying of Athens, and to furnishing them with games and amusements, and especially to the erection of the group of temples upon the Acropolis, in this way distributing patronage and keeping his people employed much as a modern political "boss" does the same in our day. ”

“ In the resolutions recently adopted by the Boston Society of Architects concerning professional ethics it was maintained that architects should not advertise. The advertisement above may savor somewhat of its surroundings (above it a hair renewer is advertised and below it penny-royal pills) and suggest too much the "shoes tapped while you wait" order of advertising, but we fail to see why architects should be restrained from advertising if there are any benefits to be [123] derived from it. ”

“ Photographs of Greek architecture are by no means common or easy to obtain, and the subjects given as illustrations of the present issue of The Brochure Series are presented, not as in the preceding numbers, either all from a single building, or of similar features from several buildings, but merely as fragments of detail, representing the period of Greek art when architecture and sculpture had reached their highest development.
LVII. Capital from the Parthenon, Athens. ”

“ Especial stress is laid upon educating the taste and discrimination of the student, and association with cultivated men and familiarity with the best efforts of the past, are the two most important influences to this end. ”

“ Every one is supposed to do something for this occasion, but he is given perfect liberty as to what he shall do, and he may answer, for instance, the toast of The Architecture of the Greeks with an essay on The Use and Abuse of the Cocktail, with the assurance that his consistency will not be doubted. ”

“ The workmanship is so perfect that it is difficult to see how it could be improved upon. Stuart, in his account of the Parthenon, states that he found two stones, one merely laid upon the other in the stylobate of this building, which had been ground to so fine a joint that they had actually united and become one. ”

“ The club resulted from the more or less accidental coming together of men of congenial spirit, and the desire to cultivate each other's acquaintance more intimately than was possible in the larger Architectural Club of which they are all members, and over which are their club rooms. ”