“ For the production of a school of design it is necessary that there should be a considerable body of artists working together, and a large demand from a sympathetic public. A process of continuous development is thus brought into being which sustains the individual effort. It is necessary for the designer to know familiarly the processes, the materials and the skilful use of the tools involved in the productions of a given art, and properly only one who practises a craft can design for it. It is necessary to enter into the traditions of the art, that is, to know past achievements. ”

“ Some of the arts, writing, for instance, have been little touched by conscious originality in design, all has been progress, or, at least, change, in response to conditions. Under such a system, in a time of progress, the proper limitations react as intensity; when limitations are removed the designer has less and less upon which to react, and unconditioned liberty gives him nothing at all to lean on. Design is response to needs, conditions and aspirations. ”

“ It is necessary, further, to be in relation with nature, the great reservoir of ideas, for it is from it that fresh thought will flow into all forms of art. These conditions being granted, the best and most useful meaning we can give to the word design is exploration, experiment, consideration of possibilities. Putting too high a value on originality other than this is to restrict natural growth from vital roots, in which true originality consists. ”