Summary

Portrait of Andrew Lang Andrew Lang Method in the Study of Totemism

To me it seems that the crest is in origin a heraldic representation of the clan totem, and that, as in Australia, totemic names of clans are older than names derived from localities or "houses." The house, the fixed building, is part of a society later than the first bearing of totemic names by clans. The crest, as a badge of rank and wealth, is later than the totem; social advance, houses, towns, heraldry, as a mark of rank, appear to me to cause the perplexities, and to place these American tribes outside of the totemism of people without rank, wealth, and houses and heraldry.
Source: Gutenberg

Portrait of Andrew Lang Andrew Lang Method in the Study of Totemism

All such cases of exogamous units bearing non-totemic names, in tribes of female descent, where no vestige of totemism is found, are outside of the field of totemism. Why should we treat people as totemic who have no totems? If we held the opinion that totemism was the cause of exogamy, the position would be different. At one time I thought that the totem and the totem blood taboo, clinched, as it were, and sanctified a pre-existing exogamy. But as I never found that marriage within the totem was automatically punished by sickness or death
Source: Gutenberg

Portrait of Andrew Lang Andrew Lang Method in the Study of Totemism

If a totemic clan chooses to wear the image of its totem as a badge, and has no other badge, all is plain sailing. But in British Columbia, as in Central British New Guinea, men, in proportion to their wealth and descent, wear an indefinite number of badges or "crests." "Although referred to by most writers as totems," says Mr. Swanton, speaking of the Haida tribe, "these crests have no proper totemic significance, their use being similar to that of the quarterings in heraldry, to mark the social position of the wearers."
Source: Gutenberg

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