David Hume,
Treatise of Human Nature/Book 2…
(1739)
“ Nothing is more capable of infusing any passion into the mind, than eloquence, by which objects are represented in their strongest and most lively colours. We may of ourselves acknowledge, that such an object is valuable, and such another odious; but 'till an orator excites the imagination, and gives force to these ideas, they may have but a feeble influence either on the will or the affections. ”
