Gilbert Keith Chesterton,
Heretics — Chapter 8: The Mildness of the Yellow Press
(1905)
“ This journalism does not merely fail to exaggerate life--it positively underrates it; and it has to do so because it is intended for the faint and languid recreation of men whom the fierceness of modern life has fatigued. This press is not the yellow press at all; it is the drab press. Sir Alfred Harmsworth must not address to the tired clerk any observation more witty than the tired clerk might be able to address to Sir Alfred Harmsworth. It must not expose anybody (anybody who is powerful, that is) , it must not offend anybody, it must not even please anybody, too much. ”
