“ A Longines Watch makes the most distinguished gift, for a Longines is not alone one of the very finest watches made anywhere in all the world, but, equally important, it's the watch of highest prestige. ”

“ Good evening, this is Frank Knight. May I introduce our co-editors for this edition of the Longines Chronoscope: from the CBS television news staff, Larry Lesueur and Winston Burdett. Our distinguished guest for this evening is the honorable Charles. E. Potter, United States Senator from Michigan.
Larry Lesueur
Senator Potter, you are not only one of the youngest men in the Senate, but I guess you know about as much about the Army as anyone else in the Congress since you were wounded three times and lost both your legs in the last war in the Colmar Pocket. ”

“ For men, Longines has created a watch for every need and purpose: shockproof, moisture resistant, automatic watches for rugged (illegible text) handsome dress watches for business and formal-ware, each style with impressive good taste. And every Longines watch, whether for a lady or for a gentlemen, is made to the unique Longines standards of excellence, which have won for Longines ten World's Fair grand prizes, twenty eight gold medals, highest honors for accuracy in fields of precise timing, and yet you may buy and own or proudly give a Longines watch for as little as seventy one fifty. ”