Longines Chronoscope 23-07-1954 (1954)
“ When you buy a Longines watch for yourself or as an important gift, you buy one of the finest watches in all the world, and yet there are many beautiful models for ladies and gentlemen priced as low as $71.50, and remember that if you pay $71.50 or more for a watch, you're paying the price for a Longines. So why not insist on getting a Longines, the world's most honored watch, the world's most honored gift, premier product of the Longines-Wittnauer Watch Company, since 1866, maker of watches of the highest character. ”
