Reg Bailey, Letting Children be Children — Conclusion (2011)
“ Parents themselves have the primary responsibility for helping their children to grow up safely and healthily and at a pace that is right for the individual child. Children need their parents to help them navigate the world around them and to give them appropriate values as well as drawing reasonable boundaries that help minimise actual harm. But parents also want and expect businesses to support them in this. ”
Reg Bailey, Letting Children be Children — Conclusion (2011)
“ It does not appear to us, as things currently stand, that there is a need for more statutory controls on business relating to the commercialisation and sexualisation of children. However, what is required is a change in the way that businesses operate within the existing framework. In particular, the opinions of parents should be given greater prominence by broadcasters, businesses and regulators when developing and providing services and goods for children and families. ”
Reg Bailey, Letting Children be Children — Conclusion (2011)
“ The approach we have taken throughout this Review has been to listen to the concerns of parents about the pressures their children are under to grow up quicker than they think is right, and to consider what should and could be done in a practical way to alleviate these pressures. Although we conclude that these concerns are not at the forefront of most parents’ minds, we do not consider that this is a reason for complacency. ”
