Reg Bailey

Name: Letting Children be Children — Introduction
Author: Reg Bailey

Letting Children be Children — Introduction (2011)

Summary

“Letting Children be Children — Introduction”, published in 2011, is a work by Reg Bailey. It explores elements such as sexualisation, commercialisation and parents.

Quotes from Letting Children be Children — Introduction (Reg Bailey)

Reg Bailey, Letting Children be Children — Introduction (2011)

“ This Review concludes that neither approach, although each is understandable, can be effective on its own. We recognise that the issues raised by the commercialisation and sexualisation of childhood are rooted in the character of our wider adult culture and that children need both protection from a range of harms, and knowledge of different kinds appropriate to their age, understanding and experience. Parents have the primary role here but others have a responsibility to play an active part too, including businesses, the media and their regulators. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ We now that the ambitions of this Review, to reduce the pressures of the commercial world on children and of premature sexualisation to a minimum, cannot be achieved overnight. Nor should we accept a timid approach when there is obvious goodwill to draw on and concrete examples from different business sectors and regulators of changes that are already being made. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ The Government may at that point feel the need to bring in further regulation to complete the task. But for now, there is good reason to believe that the business community, supported by engaged and responsible parents, can show that it is capable of playing its part in putting the brakes on the unthinking drift towards an increasingly commercialised and sexualised world for children. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ But those who are not need to step up and be as good as the best businesses of all kinds need to be more proactive in encouraging feedback from parents and when necessary, complaints. We think there is enough goodwill in the sector for this to happen without legislation. In relation to inappropriate advertising and marketing, parents want businesses to play fair when selling to children and not to take advantage of any gaps in the regulatory framework especially regarding new media. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ For us to let children be children, we need parents to be parents Parents are clear that they have the main responsibility to raise their children, and to help them deal with the pressures of growing up. What parents have said, however, is that they need help to do so, and that businesses and broadcasters have a part to play in creating a more family-friendly world. We also want it to be more socially acceptable for parents and others to say that they are not happy about aspects of sexualisation and commercialisation, without fearing ridicule or appearing out of touch. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Commercialisation and sexualisation are issues where, to date, the media have often been leading the debate. Academics, including through the recent government reviews, have collected the evidence, investigated the complex issues and presented the range of views in a considered way. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ The second approach is that we should accept the world for what it is and simply give children the tools to understand it and navigate their way through it better. Unlike the first approach, this is coupled with an assumption that children are not passive receivers of these messages or simple imitators of adults ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ The Review recognises that there is a rich and growing, if still inconclusive, body of research into these issues. However, we believe that the voices of parents should be heard more loudly in the debate and so we have had a clear and deliberate focus on enabling as many parents as possible to take part. Similarly, children themselves need to have their voices heard, and this Review has therefore tried to use what children and young people have told us to enable them to have a more direct voice. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ This approach also requires parents to acknowledge their own ambivalence towards some aspects of commercialisation and sexualisation. By not using parental internet controls, by buying an 18-rated game for a younger child, by wanting their children to have the latest technology and most fashionable clothes, parents can themselves be complicit in adding to the pressures. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Our argument is that doing things a little differently benefits not just children and parents but businesses too, through helping them develop and provide the inds of goods and services that children and parents really want and are more likely to buy, and also by increasing customer confidence in the business. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Above all, however, we believe that a truly family friendly society would not need to erect barriers between age groups to shield the young: it would instead, uphold and reinforce healthy norms for adults and children alike, so that excess is recognised for what it is and there is transparency about its consequences he creation of a truly family friendly society is the aspiration in the meantime we need a different approach. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ We all live in a commercial world and children are under pressure from a range of sources to act as consumers e do not want to cut children off from the commercial world completely as we believe that it brings benefits and parents tell us that they want to manage the issue themselves supported by proportionate regulation and responsible businesses. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ We have arrived at some practical actions that can be taken to make a difference to parents and children. We believe there is a good deal of willingness to embrace change voluntarily and without the need to resort immediately to new laws or statutory regulations. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Given the technology available, regulators and businesses should be able to find more effective ways to encourage parents to tell them what they think quickly and easily and to be transparent in telling parents how they are responding to that feedback. Once parents now that their views are being ta en seriously we would expect them to respond positively towards companies that listen to their concerns. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ No doubt more research will be helpful, but we should not wait for this before acting: insufficient evidence to prove conclusively there is harm to children does not mean that no harm exists. If parents are concerned that their children are exposed to potential harm from commercialisation and sexualisation it is their common sense and their sense of what is right for their family that tells them this. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Parents have told us that they feel they cannot ma e their voices heard and that they often lack the confidence to speak out on sexualisation and commercialisation issues for fear of being labelled a prude or out of touch. Business and industry sectors and their regulators need to make clear that they welcome and take seriously feedback on these subjects. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Sexualised and gender stereotyped clothing products and services for children are the biggest areas of concern for parents and many non commercial organisations contributing to the Review with interest fanned by a sometimes prurient press he issues are rarely clear cut with a fine balance on a number of points – taste preference choice affordability fashion and gender preferences Retailers are aware of the issues and sensitivities and they are responding hey need to be explicitly and systematically family friendly from design and buying through to display and marketing. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ Central to the task for businesses and regulators will be to make sure that parents’ voices and wherever possible, those of children and young people themselves are heard more strongly and heeded more often. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ This approach means both putting the brakes on an unthinking drift towards ever greater commercialisation and sexualisation, while also helping children understand and resist the potential harms they face. ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ While adults may understand that companies might loo to 'push the boundaries' when advertising to them children are especially vulnerable and need to be given special consideration Special measures already exist in advertising and marketing regulations to protect children but some gaps exist Regulators cannot realistically be expected to anticipate detailed developments in the new media. However an absence of regulation does not absolve businesses from acting responsibly by themselves Theme 4 – making parents' voices heard ”

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Source: Wikisource

Reg Bailey, Letting Children be Children — Introduction (2011)

“ We consider that businesses, the media and regulators all have a role to play in signalling that such feedback is welcome and indeed normal. Those channels by-and-large already exist but in many cases they are neither as effective nor as transparent as they should be. The recommendations of this Review provide practical actions to help support and give a voice to parents in this way but it is then for parents to ma e the most of these tools and avenues ”

Reg Bailey

Summary

Quotes from Letting Children be Children — Introduction (Reg Bailey)

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