Ring Lardner,
"Me and Lady Nicotine"
(1922)
“ But the big item and chief int. in the new life is gum. I guess it ain't no secret that pretty near everybody that quits smokeing takes up gum, but it ain't till you do it yourself that you know what it means to take up gum.When you take up gum you don't just drop a penny in a gum machine or go in a store and lay down a nickel and say give me a package of gum. The gum habit is just like the cigarette habit and when you get it good, why you have your favorite brand of gum and you buy it by the box and it costs you $1.00 for a box of 20 packages and how long do you think the 20 packages lasts? ”
