William Dean Howells

“ We've got to recognize that women form three-fourths of the reading public in this country, and go for their tastes and their sensibilities and their sex-piety along the whole line. They do like to think that women can do things better than men; and if we can let it leak out and get around in the papers that the managers of 'Every Other Week' couldn't stir a peg in the line of the illustrations they wanted till they got a lot of God-gifted girls to help them, it 'll make the fortune of the thing. ”

“ We've got hold of a process something like that those French fellows gave Daudet thirty-five thousand dollars to write a novel to use with; kind of thing that begins at one side; or one corner, and spreads in a sort of dim religious style over the print till you can't tell which is which. Then we've got a notion that where the pictures don't behave quite so sociably, they can be dropped into the text, like a little casual remark, don't you know, or a comment that has some connection, or maybe none at all, with what's going on in the story. ”

“ Mr. March wanted it, because he felt in his bones just the way you do about it, and Mr. Dryfoos wanted it, because he's the counting-room incarnate, and it's cheaper; and I 'wanted it, because I always like to go with the majority. Now what do you think of that little design itself?"
"The sketch?" Beaton pulled the book toward him again and looked at it again. "Rather decorative. Drawing's not remarkable. Graceful; rather nice." He pushed the book away again, and Fulkerson pulled it to his aide of the table. ”

“ March and I are trying to do is to carry on this thing so that there won't be any money in it--or very little; and we're planning to give the public a better article for the price than it's ever had before. Now here's a dummy we've had made up for 'Every Other Week', and as we've decided to adopt it, we would naturally like your opinion of it, so's to know what opinion to have of you." He reached forward and pushed toward Beaton a volume a little above the size of the ordinary duodecimo book ”

“ Beacon had got done looking at the dummy, and he dropped it on the table before Fulkerson, who pushed it away, apparently to free himself from partiality. "I don't know anything about the business side, and I can't tell about the effect of either style on the sales; but you'll spoil the whole character of the cover if you use anything thicker than that thickish paper."
"All right; very good; first-rate. The ayes have it. Paper it is. ”