Chesla Clella Sherlock, Care and Management of Rabbits (1920)
“ It is better business policy to underestimate the worth of your stock and undervalue it than to ask too much. There is no advertisement better than a well-pleased customer, and giving him full value for his money and a little more is cheapest in the long run. It builds trade for you. Do not sell stock that you would hate to have the other fellow palm off on you. Do not, under any consideration, ship diseased stock. This is a crime worse than horse stealing. Practise the golden rule in your business dealings, because the rabbit industry has black eyes enough. ”
