“ E-commerce operators shall follow the principles of free will, equality, fairness, and good faith in their business operations, observe the law and follow business ethics, fairly participate in market competition, perform obligations in areas including protection of consumer rights and interests, the environment, intellectual property rights, cybersecurity and personal information, assume responsibility for the quality of products or services, and be subject to government and public oversight. ”

“ The State encourages the development of new forms of e-commerce and the creation of new models of commerce, promote the research, development and application of e-commerce technology, facilitate e-commerce credibility building, foster a market environment favorable for e-commerce innovation and development, and ensure that e-commerce plays an important role in promoting high-quality development, meeting the people's ever-growing needs for a better life, and developing an open economy. ”

“ The import-export regulatory authorities of the State shall advance the building of the comprehensive service and regulatory systems for cross-border e-commerce in respect of customs declaration, tax payment, and entry-exit inspection and quarantine, etc., improve the regulatory process, promote information sharing, mutual recognition for regulation purposes, and mutual assistance in law enforcement, and improve the efficiency of the services for and regulation of cross-border e-commerce. ”

“ The State shall provide equal treatment to online and offline commerce and stimulate their integration. The people's governments and relevant departments at all levels may neither implement discriminatory policies or measures nor abuse their administrative power to exclude or restrict market competition. ”

“ Where a staff member of the department responsible for e-commerce regulation neglects his duty, abuses his power, practices favoritism for personal gains, sells or illegally divulges or provides to others the personal information, privacy, or trade secrets learned in the course of performing his duty, the staff member in question shall be held legally liable in accordance with law. ”

“ The relevant departments of the State Council shall, according to their respective powers and duties, be responsible for the development, supervision and regulation of e-commerce. Local people's governments at or above the county level may, based on the actual situations, determine the division of powers and duties among their departments in respect of e-commerce in their respective administrative regions. ”

“ E-commerce platform operators shall formulate rules for protection of intellectual property rights and cooperate with holders of intellectual property rights, and protect intellectual property rights in accordance with law. ”

“ E-commerce disputes may be settled by reconciliation through consultation, or mediation by consumer organizations, industry organizations, or other mediation organizations established in accordance with law, or by filing complaints to the relevant authorities, or by arbitrations or court actions, etc. ”

“ The State Council and the people's governments of provinces, autonomous regions and municipalities directly under the central government shall include e-commerce development in their economic and social development plans, make well-conceived and reasonable industry policies, and promote innovative e-commerce development. ”

“ E-commerce platform operators may establish online dispute settlement mechanisms, develop and publish dispute settlement rules, and fairly and equitably settle the disputes between parties based on the principle of voluntariness. ”