Joel Benton,
A Unique Story of a Marvellous Career…
“ No man ever understood the art of advertising better than Barnum. Knowing that mammon is ever caught with glare, he took pains that his posters should be larger, his transparencies more brilliant, his puffing more persistent than anybody elses. And if he resorted to hyperbole at times in his advertisements, it was always his boast that no one ever went away from his Museum, without having received the worth of his money. It used to amuse Mr. Barnum later in life, to relate some of the unique advertising dodges which his inventive genius devised. ”
