John Camden Hotten

“ What can be more inconsistent than to see a bawd at the sign of the Angel, or a tailor at the Lion? A cook should not live at the Boot, nor a shoemaker at the Roasted Pig; and yet, for want of this regulation, I have seen a Goat set up before the door of a perfumer, and the French King’s Head at a sword-cutler’s.
“An ingenious foreigner observes that several of those gentlemen who value themselves upon their families, and overlook such as are bred to trades, bear the tools of their forefathers in their coats of arms. ”

“ The Bell, in Warwick Lane, Newgate Street, is another example of the old London coaching inns, still in its original condition, the galleries being propped up to prevent their falling down: everything about the place has a seventeenth century look,—the country carts, the chickens here in the very heart of the city, the inn kitchen with its old black clock, its settles and white benches, [479] the very smell of the cookery going on seems more homely and old English than the hot greasy vapours emanating from the areas of modern taverns. ”

“ The White Horse Cellar, Piccadilly, now a tame omnibus office, was for more than a century one of the bustling coaching inns for the West. “Some persons think the sublimest object in nature is a ship launched on the bosom of the ocean; but give me, for my private satisfaction, the mail coaches that pour down Piccadilly of an evening, tear up the pavement, and devour the way before them to the Land’s-End.”—Hazlitt. ”

“ At present, the publicans only have signs, and they and their customers can much better appreciate “the glorious pomp and pageantry of war,” than a parliamentary debate. A victory, with so many of the enemy killed and wounded, and so many colours and stands of arms captured, awakens much more thrilling emotions in their breasts than the most useful invention, or the most glorious work of art.
The sea being our proper element, admirals have always had the lion’s share of the popular admiration, and their fame appears more firmly rooted than that of generals. ”

“ The Golden Ball continued as a silk-mercer’s sign until the end of the last century, when it gradually fell to the Berlin wool shops, and with them it continues at the present day.
Balls of various colours were invariably the signs of quacks and fortune-tellers in the eighteenth century; the Bagford Bills are full of Red, Blue, Black, White, and Green Balls, all signs of those gentry who profess to cure all the evils flesh is heir to. ”

“ It occurs as the sign of a tavern in Wapping in 1667. The trades tokens of this house represent the goddess by a naked figure standing on a globe, and holding a veil distended by the wind,—a delicate hint to the customers, for it is a well-known fact that a man who has “a sheet in the wind” is as happy as a king. Doubtless the name of the Elysium, a public-house in Drury Lane about thirty years ago, had also been adopted as suggestive of the happiness in store for the customers who honoured the place by their company. ”

“ St Luke still figures as the sign of two or three public-houses in London. Being the patron of painters, it certainly was the least the sign-painters could do to honour his portrait with an occasional appearance on the signboard. Yet it must be confessed St Luke was but a sorry hand at painting. There is a portrait of the Holy Virgin painted by him preserved in the Church of Silivria, on the shores of the Sea of Marmora; but such a daub! the most modest village sign-painter would be ashamed of the production. ”

“ A surly, choleric fellow generally makes choice of a Bear, as men of milder dispositions frequently live at the Lamb. Seeing a Punchbowl painted upon a sign near Charing Cross, and very curiously garnished, with a couple of angels hovering over it and squeezing a lemon into it, I had the curiosity to ask after the master of the house, and found upon inquiry, as I had guessed by the little agrémens upon his sign, that he was a Frenchman. ”

“ Stow gives us a good picture of a great nobleman’s retinue in the good old time, before the nobility took to hotel-keeping:—“The late Earl of Oxford, father to him that now liveth, has been noted within these forty years, to have ridden into this city and so to his house by London Stone, with eighty gentlemen, in a livery of Reading tawny, and chains of gold about their necks, before him, and one hundred tall yeomen in the like livery to follow him, without chains, but all having his cognisance of the blue boar embroidered on their left shoulder.” ”

“ Amongst the which the most ancient is the Tabard; so called of the sign, which, as we now term it, is a jacket or sleeveless coat, whole before, open on both sides, with a square collar, winged at the shoulders, a stately garment of old time, commonly worn of noblemen and others, both at home and abroad in the wars, but then, (to wit, in the wars,) their arms embroidered or otherwise depict upon them, that any man by his coat of arms might be known from others; but now these tabardes are only worn by the heralds, and be called their coate of armes in service.”—Stow, p. ”

“ Pretty girls stand at the side, ready to receive the rejuvenated creatures and walk off with them, their arms affectionately twined round their necks, and evidently preparing to play the old game over again, for “the cordial drop of life is love alone”—the whole affair a very decided improvement upon the usual way of entering the stage of this world.
A somewhat similar sign, though not quite so anacreontic, is of frequent occurrence in France, namely The Fountain of Juvenca,—la Fontaine de Jouvence. ”

“ The Hat in Hand, in Portsea, promises a polite host; but what can be expected of Old Careless, the ominous name of a public-house at Stapleford, Notts, of Spite Hall at Brandon, Durham, or of Old No, which occurs in Silver Street, Sheffield? Slow and Easy is the unpromising name of an ale-house at Lostock, Chester; let us hope that it may be meant for a version of the Italian proverb, “chi va piano va sano,” meaning that the landlord will be content with small and fair profits, and acquire fortune by slow and easy steps. ”

“ We can picture to ourselves the unfortunate plumed, feathered, silken gallant of the period walking, in his low shoes and silk stockings, through the ill-paved dirty streets, on a stormy November day, when the honours were equally divided between fog, sleet, snow, and rain, (and no umbrellas, be it remembered,) with flower-pots blown from the penthouses, spouts sending down shower-baths from almost every house, and the streaming signs swinging overhead on their rusty, creaking hinges. ”

“ When the primary use and purpose of an article have fallen out of fashion, or become obsolete, there is no knowing how absurdly it may not be treated by succeeding generations. We were once taken many miles over fields and through lanes to see the great stone coffins of some ancient Romans, but the farmer, a sulky man, thought we were impertinent in wishing to see his pig-troughs. ”

“ In the year 1682, the Woolsack Tavern in Newgate Market attracted great attention, owing to a wonderful phenomenon [363] there exhibited, and set forth in the following handbill from the Sloane Collection, No. 958:—
“At the sign of the Woolpack in Newgate Street, is to be seen a strange and wonderful thing, which is, an elm-board, being touch’d with a hot iron, doth express itself, as if it was a man dying, with grones and trembling, to the great admiration of all the hearers. ”

“ Thus the Shovel and Boot might have been a corruption of the Shovel and Boat, since the Shovel and Ship is still a very common sign in places where grain is carried by canal boats; whilst the Bull and Mouth is said to be a corruption of the Boulogne Mouth—the Mouth of Boulogne Harbour. Finally, whimsical shopkeepers would frequently aim at the most odd combination they could imagine, for no other reason but to attract attention. ”

“ Beware of false friends, for they will turn to be your foes, and inveigle you into houses where you may lose your money and get no redress. Keep from thieves of every denomination. And now, my good son, I wish you a safe journey through Highgate and this life. I charge you, my good son, that if you know any in this company who have not taken the oath you must cause them to take it, or make each of them forfeit a bottle of wine, for if you fail to do so you will forfeit a bottle of wine yourself. ”

“ Singing, it may be remarked, is one of the first follies into which a man falls after a too free indulgence in the cup. It is not to be wondered at, therefore, that musical signboards should have swung from time to time over the alehouse door. Paganini, who contributed so much to the popularity of that well-known part of the “Carnival de Venise”—still the shibboleth of all fiddlers—is of very common occurrence.
The love for music is also eloquently expressed by the sign of the Fiddler’s Arms, Gornal Wood, Staffordshire. ”

“ Hence the still prevalent custom in Roman Catholic places of painting crosses on the walls of houses, to drive away witches, as it is said; and these crosses being painted in different colours, might easily serve as a sign by which to designate the house. At the Crusades the popularity of this emblem increased: a red cross was the badge of the Crusader, and would be put up as a sign by men who had been to the Holy Land, or wished to court the patronage of those on their way thither. Finally, the different orders of knighthood settled each upon a particular colour as their distinctive mark. ”

“ The Society of Sign-Painters take this Opportunity of refuting a most malicious Suggestion, that their Exhibition is designed as a Ridicule on the Exhibitions of the Society for the Encouragement of Arts, &c., and of the Artists. They intend theirs as only an Appendix, or (in the Stile of Painters) a Companion to the others. There is nothing in their Collection, which will be understood by any Candid Person as a Reflection on any Body, or any Body of Men. ”

“ Anecdotes and historical facts have been introduced with a double view; first, as authentic proofs of the existence and age of the sign; secondly, in the hope that they may afford variety and entertainment. They will call up many a picture of the olden time; many a trait of bygone manners and customs—old shops and residents, old modes of transacting business, in short, much that is now extinct and obsolete. There is a peculiar pleasure in pondering over these old houses, and picturing them to ourselves as again inhabited by the busy tenants of former years ”

“ Bishop Hoadley was once present at one of the meetings in this tavern, when Steele rather exposed himself in his efforts to please, a double duty devolving upon him, as well to celebrate the “glorious memory” of King William III., it being the 4th of November—as to drink up to conversation pitch his friend Addison, the phlegmatic constitution of whom was hardly warmed for society by the time Steele was no longer fit for it. One of the company, a red hot Whig, knelt down to drink the health with all honours. ”

“ The stocking denoted the hosier, the gridiron the ironmonger, and so on. The early booksellers, whose trade lay chiefly in religious books, delighted in signs of saints, but at the Reformation the Bible amongst those classes, to whom till then it had been a sealed book, became in great request, and was sold in large numbers. Then the booksellers set it up for their sign; it became the popular symbol of the trade, and at the present moment instances of its use still linger with us. ”

“ For this reason, Decker advises the young cavalier Gull:—
“Thy hair, whose length before the rigorous edge of any puritanical pair of scissors should shorten the breadth of a finger, let the three house-wifely spinsters of Destiny rather curtail the thread of thy life. Oh, no! long hair is the only net that women spread abroad to entrap man in, and why should not men be as far above women in that comodity as they go far beyond them in others.” [582]
The Periwig was another common hairdresser’s sign. ”

“ The Cradle and the Coffin, or First and Last, was formerly a sign in Norwich, and one can still be seen on the South Quay, Yarmouth. This combination may have its moral; not so the equally serious Mortal Man, in the little village of Troutbeck, near Ambleside, for there the denomination is simply borrowed from the beginning of the inscription which has nothing of the memento mori about it:—
“Thou mortal man that liv’st by bread,
What is it makes thy nose so red?” ”