Roy Lester James

“ Red, that man spake a sermon in one sentence! Boy, the pyramids of Egypt have already been built; man in his wisdom has built skyscrapers, bridged rivers and spanned plains, yet the greatest work of the artisan, the noblest piece of sculpture and the most magnificent monument of the ages is in your hands for fashioning. The organization that you have the honor to be a part of is a breathing, living thing. ”

“ If you weren’t my own boy, I imagine I’d expect less of you, but it’s pretty hard for the old man, knowing that a great big red-headed human dynamo, with hair on his upper lip, would bear even the earmarks of a whiner, not to appeal to your better judgment by making fun of the petty trials that every red-blooded salesman has gone through and graduated from, just like you got over the nursing bottle, measles and mumps. ”

“ You know they say that good prize-fighters, or the best artists on the stage are those who are totally oblivious to either boos or applause, and forget their audience in the intensity of their art. You’ve been handed a real job this time and you should have neither the time, nor inclination, to do other than put all your energy and ability into it. Simply because it’s a big job, don’t think for a minute that you will not continue to run afoul of some things that will make that old red-headed temper of yours assert itself, but, Boy, you’ll have to handle it differently than in the old days. ”

“ After you’ve burned the midnight oil long enough on either of the two cases, you’ll probably come to the conclusion that you will sell yourself to that one man, or get rid of him, because a balky manager—a man not in step with the aims of the company—the fellow who doesn’t believe in the policies and methods one hundred per cent, is like a rotten apple in a barrel of good ones—if you leave it there long enough, it will have the whole barrel on the garbage wagon. ”

“ Naturally enough our smoking-car conversation carried us to the discussion of just what was the measure of success in the business world and I think you can appreciate that I was not at all surprised to hear this man—this great captain of industry, whose very name in the business world was synonymous with great accomplishments—say with no little show of feeling, “If, when I pass out of active business life, it can truthfully be said of me that I was a builder of men, I crave no greater epitaph.” ”

“ You seem to have the idea that because your line of goods is the finest thing in cans on the market, and has been so for fifty years, that the world and some parts of Missouri know it, never will forget it and chant it as an ode before breakfast every morning and that therefore, the constant advertising that your company keeps up is all unnecessary. I further gather that you think the glib tongues of yourself and salesmen, plus the glibness of your predecessors are entirely responsible for the business you enjoy. ”

“ I know that office managers, clerks and stenographers cannot be shipping clerks and warehousemen in addition to their other duties, but the big thought I want to get across to you Red, is that here was a place where it not only could be done, but necessary that it should be done if that baby-branch was to get a foot-hold and live, and the beautiful part about it all was, it was done, cheerfully, happily and with a determination to win just like the spirit that was in the minds and hearts of those grand old boys at Valley Forge. ”

“ It’s YOURS—the weight of responsibility is on your shoulders from the time it comes out of the retort until the can is peacefully reposing on the breeze-swept side of the hillock in the city dumping-ground. If you think you can sit down and dictate a “pep” letter to managers and salesmen, wave your arms and plant Old Glory rhetorically in the azure blue of the heavens until some temperamental manager becomes so moved by your chin music that he orders a carload—if you think you have then accomplished something worth crowing over, you better go back to calling on the retail trade. ”

“ Now just let this thought ooze into that corrugated cast-iron brain of yours—your company isn’t running a peanut stand any more—they might have been small enough one day when the Boss himself could put up the window-shades and sweep out the office every night, but that time has passed, Boy, that day is gone.
Admitting that, doesn’t it occur to you that the Boss has to have a little help in running the business? No one ever made a success of any business if he didn’t attend to it ”

“ The General Sales Manager of a company like yours, which does business in all parts of the world, has a pretty big task cut out for him. You may be a conscientious, intelligent, hard-working manager, but you’re human, Red, and being human, you’re not always one hundred per cent right and it’s his job to know all about you and the way you’re handling your business, all the time. ”

“ New, Red, listen—you were made Branch Manager because of your experience, not alone in the product—not alone in selling, but experience in Life. Your company thinks you have seen so much of conditions that you know how to “help” the weaker brother over the rough places. Teach ’em, Red, lead ’em! The only place for a driver is on the south end of a pair of mules. A kind word here, a helpful suggestion there, will make your men want to take off their coats to help you, Boy, and it is the cheapest way in the world to buy loyalty. ”

“ Beauty—why, Boy—the symmetry or form and feature of a Venus pales into insignificance beside it, and the funny thing about it is no one woman, or type, has a corner on it. Of course, you’ve never dreamed of that example, but it’s coming to you, Boy, it’s coming to you. ”

“ If they choose your right-hand man and leave a hole in your organization, don’t grouch about it—don’t complain about their having broken up your organization—Good Lord, Boy, what higher compliment could they pay you than to thus acknowledge that they consider you a builder of men? Just start in and train another, for the day you can honestly walk in and tell the Boss that you’ve trained a man who can fill your place better than you can, he will not waste much time finding a bigger and better job for you, Red. ”

“ Did you ever think of the responsibility you are carrying as a manager of your company? Do you know that every move, every letter you write, every position you take means that you are portraying your company to someone?
In business a new king arises in the land every day. There’s a new retail grocer—a new jobber—or jobber’s buyer on a thousand corners. They know not Joseph—regardless of how good your product is, or how long you’ve been on the territory, IT TAKES ADVERTISING TO PUT YOU ACROSS IN A BIG WAY.
I’m going to bed, Red, hoping I haven’t bored you. ”

“ From the time of the Man of Galilee who said, “Suffer little children to come unto me and forbid them not, for of such is the kingdom of heaven,” great men of all ages and walks of life have realized that true greatness was marked by humility. Have time, Boy, to listen to the story of a problem solved that the junior clerk in the department is just aching to tell you, and, Red, like the other jobs you have held, be a leader. Now more than ever before must you, by example and precept, be a real leader of those you captain. ”

“ I’ll tell you—they pick men who have had a broad experience in the game; men who have had good reputations as good housekeepers; men who know how to analyze branch house expense as well as sales results; men who are so constituted that they can give REAL HELP to a manager who is intelligent enough to use the experience and advice that is thus afforded. It’s no reflection against your intelligence and ability to have one of ’em over you—why bless your old red-headed soul, the only man in this life who don’t need supervision, that I know of, is a wooden Indian in front of a cigar store. ”

“ A real missionary goes into the highways and byways; as the old fisherman says, “he ketches ’em where they ain’t.” He generates enthusiasm in the salesmen he comes in contact with; his sales work is educational; he sets an example for industry, sales ability, loyalty; he teaches the salesman to use superior judgment in not selling too little or too much to a customer; he irons out petty difficulties; he’s an exponent of the sales theory that contemplates holding your head up, but not so high as to let a lot of little orders go by under your nose without seeing them. ”

“ The position of District Manager is a big one—a whole lot bigger than some think. It’s one of those jobs that a fellow can make just about as big as he wants to and, on the other hand, it furnishes an opportunity for a fellow to make about as big a jackass of himself as the proverbial Missouri mule, if you don’t watch your step. ”

“ Next to trying to build a Ziegfeld chorus with a bunch of knock-kneed runners-up in a cafeteria, I don’t know any harder job than trying to make business men and executives out of a bunch of potential baseball fans, pool sharks and dance hounds, but someone has to do it and it’s not a colossal task, Boy, if you approach it with the proper amount of tolerance and patience. ”

“ All right—now doesn’t it dawn on you that you are expecting the Big Boss to be as ridiculous as the suggestion about your doing all the work in your branch, when you voice those one-quarter of one per cent sentiments, criticising him for calling in help to handle a far more complex problem than your little unit? ”

“ Now Red, listen to me—the success of this campaign doesn’t depend entirely on the amount of enthusiasm that your department sales manager and the branch house managers generate. Not at all—they’ll have the enthusiasm in sufficient quantity all right—just leave that to the managers and salesmen.
This campaign will be won by one thing—plans—Red, that’s the word—plans. No salesman is going to kid himself into winning this campaign. The fellow who wins will be the chap who first realizes that there has been a change come over business in the last few weeks. ”

“ The duty you owe to your company, or the world at large, isn’t at all performed when you have merely achieved personal success—why bless your heart, one graduate from Red’s school is worth more to the company than a single sale of the entire output of their largest cannery.
Fate has entrusted to your keeping as likely looking a bunch of youngsters as I’ve seen in many a day. What are YOU going to do with ’em old Red Top? Are you going to be satisfied with just making good salesmen out of them—are you short-sighted enough to think that’s all that’s expected of you? ”

“ Much of your success will depend upon those with whom you surround yourself. Be ultra conservative in your selection. It may not have occurred to you, but in choosing you for the big job those who had your selection in their power observed pretty carefully whether or not you had character. Character is the solid foundation of all success; without it no great heights can be reached and kept. ”

“ His success is their success, and without favorable results neither he, nor they, can prosper.
Teach ’em, Red—show ’em their responsibility! Fire their minds and hearts with the fact that they’re not working for the company—bless your heart, Boy, they are the company to all intent and purpose on their territory, and either their lackadaisical or their aggressive, businesslike demeanor and actions will be interpreted by their trade exactly as they appear and the company will be so reflected. ”

“ Do you remember years ago when you used to have that brindle pup? He wasn’t much to look at—had no pedigree, or anything, but was just plain dog—the kind whose only excuse for living was that he was a playmate of a freckle-faced, red-headed boy. Well, anyway, the little girl next door had a cat for a pet, if you’ll remember. Similarly to the dog, the cat hadn’t taken any blue ribbons and about the only thing she did worth mentioning now, at least, was to notify the family that claimed her, ever so often, that she was the proud mother of a mess, and I say it advisedly, Red, a mess of kittens. ”