Summary

Thomas Gordon Cato's Letter No. 104 — Of Eloquence… (1722)

Behold this great and arbitrary man, this angry, awful, and prepossessed, judge, overpowered by the force of eloquence, disarmed of his wrath, his designs wrested from him, his inclinations, when he thought himself best fortified in them, entirely changed, and himself, from being terrible, brought to tremble! Caesar too was a great orator, and had often tried upon others, with success, the power of his own rhetoric; but was not then aware how much it could do upon himself. It was Cicero, it was the orator, and not the cause, that triumphed here.
Source: Wikisource

Thomas Gordon Cato's Letter No. 104 — Of Eloquence… (1722)

SIR, If we now enquire how eloquence operates upon the minds of men, we must consider three things or causes: The sense, the sound, and the action. The first is addressed to the understanding; and the other two to the passions, and have consequently the greatest force.
Nothing is too hard for sound, which subdues every thing, and raises the highest and most opposite perturbations. One sound lulls men to sleep; another rouses them from it: one sort sets them a fighting, another to embracing; and a third sets them a weeping: It makes them groan or rage
Source: Wikisource

Thomas Gordon Cato's Letter No. 104 — Of Eloquence… (1722)

Men have been converted into Quakerism at the silent-meetings of Quakers; and solemn looks, dumb shew, and ghostly groans, have had all the most prevailing effects of eloquence.
Nothing is so catching and communicative as the passions. The cast of an angry or a pleasant eye will beget anger, or pleasure: One man’s anger, or sorrow, or joy, can make a whole assembly outrageous, or dejected, or merry
Source: Wikisource

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