William H. Varnum

“ While the landscape designer has a broad latitude in his treatment of land divisions, the industrial designer or architect is restricted, on the other hand, by the structural requirements of the object and by his materials. He must cross his spaces or areas by horizontal shelves, or rails, or bands of metal that hold the structure together. As architecture is of fundamental importance in industrial design, let us see what the architect has in mind in designing a structure. ”

“ Gothic cathedral builders used the vertical line, repeated again and again in buttresses, pinnacles, and spires to give great apparent height to a building and to make it a unified vertical mass of great beauty. ”

“ The curve is known to designers as the Curve of Force and is most valuable in all forms of enrichment. Designers even in early ages used it in some form as will be noted from the fragment of Greek sculpture in Figure 72. Its beauty rests in its variety. A circle has little interest due to its rather monotonous curvature. The eye desires variety and the curve of force administers to this need and gives a sense of satisfaction. As designers on wood, how are we to utilize this curve for purposes of outline enrichment? ”

“ When the entire design is completed one should ask the following questions: Does the design have unity? Does it seem too thin and spindling? And most of all, do the points of concentration and shape of the panel fit the structural outlines and proportions? We cannot fit a square peg into a round hole; neither can we fit a square panel into a circular or rectangular mass without considerable change to the panel.
Figures 234 and 235 have been drawn with the idea of suggesting a simple and modified form of panel enrichment which may be readily handled by the beginner. ”

“ Economy of Material
As a step preliminary to designing, and in order that the enrichment may be conventionalized or adapted to conform to the requirements of tools, processes, and materials, it is now imperative to become familiar with a number of common forms of surface enrichment in metal. There are eight processes frequently encountered in the decoration of silver and gold: piercing, etching, chasing or repousséing, enameling, inlaying, stone setting, building, carving. To these may be added planishing, frosting or matting, and oxidizing as methods employed to enrich the entire surface. ”

“ One may correct the proportions of an object and reduce the size of the materials in it to a minimum but still fail to secure the desirable elements of lightness and interest. The object may still look heavy and remain a box-like structure void of the grace synonymous with the best in design. It is, however, possible to correct the clumsy and heavy appearances by imparting to the design elements of grace and lightness. Two methods may be used, singly or together: (1) Enrichment of the Functional Outlines or Contours; (2) Surface Enrichment sometimes called Space Filling. ”

“ He is on an equally insecure footing regarding industrial design. His reason for liking or disliking a certain thing may depend upon some whim or fancy, the popular fashion of the times, or a desire to possess a duplicate of something he has seen. As a consumer with purchasing power, he should have the ability to analyze intelligently the contents of catalogs and store windows with the thought of securing the best in industrial art—something that may be accepted as standard one hundred years from now. ”

“ Architectural Horizontal Divisions
The architect has the surface of the ground with which to start. This gives him a horizontal line as the base of his building. He considers it of major importance in his design. We find him crossing the front of his building with horizontal moulding or long bands of colored brick, paralleling the base line and otherwise interestingly dividing the vertical face of the front and sides. His guide is the bottom line of his primary mass or the line of the ground which binds the different parts of the building into a single unit. ”

“ A longer major axis in the stone calls for an increased length in the corresponding axis of the silver foundation or background. It is really a re-echo of the proportions of the primary mass of the stone in the mass of the silver. It is well for the beginner to make the axis of the stone and the silver blank coincide and to use this long axis as a basis for future enrichment. In a vertical primary mass, similar to the one shown in Figure 180, it is better design to place the stone a short distance above the geometric center of the mass as it insures a sense of stability and balance. ”

“ The stone, in accordance with formal balance, is in the geometric center from left to right. One notices the important fact that the surface enrichment must bring the stone and contour together in sympathetic relation and, at the same time, be related to both stone and contour. This again brings out the meaning of dependent surface enrichment. The contour enrichment is to be kept as simple as possible and the interest concentrated upon the surface enrichment. The accentuation of both surface and contour enrichment in a single design marks the height of bad taste in design. ”

“ A surface exposed to considerable wear should not be enriched. Objects not strictly in the utilitarian class, such as a paper knife, book stall, envelope holder, or library table may be appropriately enriched in an unostentatious manner so that they will harmonize with their surroundings. But the enrichment should first be placed upon the surface in such a manner that it will not interfere with the functional use of the article for service. Large projections upon the back of a chair or upon the handle of a paper cutter are unpleasant and interfere with intended uses. ”

“ It is true that the old time craftsman with consummate skill fully enriched large surfaces, but two factors interfere with this mode of treatment today. The first factor is the decidedly practical nature of the problem. The service to which the modern industrial project is put interferes with the use of full surface enrichment. The second is the lack of skill on the part of the modern amateur designer. It is a sound policy to avoid the ornateness that frequently accompanies a large and unskillfully planned area. ”

“ There is a tendency to start the design by pushing the pencil over the paper with a forlorn hope that a design may be evolved with little mental effort. This should be regarded as illogical and unworthy of the desired end. A rectangle of the most prominent surface of the problem, based upon the desired service of the project, and the best proportions which our knowledge of design and understanding of the limitations of construction will permit, should be the final result of the first study. ”

“ All surface enrichment should have an appearance of compactness or unity. Pierced spots or areas should be so used as to avoid the appearance of having been scattered on the surface without thought to their coherence.
Rule 10k. Built, carved, and chased enrichment should have the higher planes near the point of concentration. It is well to have the stone as the highest point above the primary mass. When using this form of enrichment the stone should never appear to rise abruptly from the primary mass, but should be approached by a series of rising planes. ”

“ Metal as a more refractory material offers greater resistance to the craftsman and is relatively more limited in its capacity for surface enrichment. As was the case in the consideration of contour enrichment for designing purposes, it is necessary in the consideration of surface enrichment to divide metal into two groups: precious and base metals. As the field of design in both base and precious metals is large, we shall consider the surface enrichment of precious metals only in this chapter. ”

“ He sees the large mass as it is silhouetted against the sky. Nearer approach discloses mouldings, cornices, and doorways; while careful analytical study shows the technical points of construction. The architect, in his original planning, thinks in terms of masses, widths, and heights, disregarding at first the details and color. As architecture stands for parent design principles and represents some of the world's best examples of composition and design, industrial design should be based upon the best examples of architectural design. ”

“ This book has been written with the view of presenting design from the standpoint of the industrial arts. An instructor generally experiences difficulty in finding the exact word to use when criticizing a student's drawing. The student has equal difficulty in understanding the criticism. There is little wonder that he is confused, when the rather ambiguous terms "good-looking," "ugly," "squatty," and "stiff" are used to express qualities that can be expressed only in terms of design. ”

“ Requirements for Appendage Design
Freehand Curves
It is the unexpected curve that is welcome in all designing, provided it supports the structure and conforms to established rules. After completing a design involving appendages it should be checked from three points of view; (1) service, (2) unity between the primary mass and the appendages, and (3) variety of curvature. On this last point it is needless to say that compass curves are not desirable except in rounding small corners or in using fillets. ”

“ As can be readily seen, a semi-precious stone is the controlling factor in the major portion of the designs with silver as a background. Any enrichment merely accentuates the beauty of the setting. This statement would lead us to consider the outline as dependent in character and thoroughly related to the stone. It is necessary then to take the stone as a point of departure. The standard stone cuttings used in simple jewelry are shown in Figures 166 to 170. The first three and the last are cabochon cut, elliptical in contour with flat bottoms. The long axes have been drawn in each instance. ”

“ One has to consider metal as a background in much the same manner as we considered wall surfaces as a background for stained furniture. Whatever color is applied to the surface must harmonize in proportionate distribution as well as hue, value, and chroma. We have a small amount of leeway for varying the background by the different processes of oxidation and plating. ”

“ If the primary mass is divided into three vertical divisions, the center division should be the larger, with the remaining divisions of equal size. A large building with a wing on either side will give an idea of this form of spacing. The size of the main building holds the wings to it, thus preserving the unity of the structure, while equal divisions on either side give balance. ”

“ Stains, as they occupy a comparatively limited area in the room color scheme, are of their full chroma value or reduced to three-fourths chroma. In only one instance (18) , Figure 463, do we find a reduction to one-fourth chroma, demanded by the nearly gray color scheme of the walls. We find it to be an established fact that small areas are capable of enrichment by colors of greater purity and higher chroma than larger surfaces. A silver pin may be designed to contain a stone of high brilliancy, but a wall surface has to be materially reduced in chroma to possess color harmony. ”

“ The preliminary steps toward surface enrichment should be thought out before they are drawn.
A designer will be materially helped if he devotes a few moments of thought to his design problem before he applies the pencil to the paper. In the end the time given to thinking out his problem will gain for him both increased excellence of design and rapidity of execution, provided his thinking is systematic. ”

“ The simple primary mass, Figure 58, has a horizontal space division in the lower portion of the mass. This point of variation of the contour has been used in the primary masses in Figures 55, 56, and 57, also as the starting point of that dominant appendage, the handle. Springing tangentially from the body, it rises in a straight line of extreme value in service, then with a slight turn it parallels and joins the top of the bowl, thus fulfilling the design functions of an appendage from both points of service and beauty. ”

“ Requirements of Contour Enrichment
As an example of this first point, the turned candlestick with the candle supported by a stack of turned balls alternating with tauri or thin discs tends to obscure completely the sense of support. Again, the landscape gardener feels that he is violating a fundamental principle in design if by planting vines to grow around a building, he obscures the foundation, and the roof appears, consequently, to rest on and be supported by the stems and leaves of the vines. ”