William Wallace Cook

“ This is advertising, albeit of a very indifferent sort, and advertising is a stepping-stone to success. The fact remains that True Genius does not brand with eccentricity the intelligence through which it expresses itself. The time has passed when long hair and a Windsor tie proclaim a man a favorite of the muses.
Edwards knows a young writer who believes himself a genius and who has, indeed, met with some wonderful successes, but he spoils an otherwise fine character by slovenliness of dress and by straining for a so-called Bohemian effect. ”

“ The writer who loves his work is not of a sordid nature. The check an editor sends him for his story is the smallest part of his reward. His has been the joy to create, to see a thought take form and amplify under the spell of his inspiration. A joy which is scarcely less is to know that his work has been appreciated by others. ”

“ In his twenty-two years of work in the fiction field Edwards has made certain of this, that there is not a detail in the preparation or recording or forwarding of a manuscript that can be neglected. Competition is keen. Big names, without big ideas back of them, are not so prone to carry weight. It's the stuff, itself, that counts; yet a business-like way of doing things carries a mute appeal to an editor before even a line of the manuscript has been read. It is a powerful appeal, and all on the writer's side. ”

“ No matter what you are writing, unless you can thrill to every detail of excellence in what you do, unless you can worry about the obscure sentence or the unworthy incident until they are sponged out and recast, it is not too much to say that you will never succeed at the writing game. Love the work for its own sake and it will [Pg 54] bring its inspiration and its reward; look upon it as a grind and melancholy failure stalks in your wake. ”

“ From his youth up he has devoured everything in the way of books he could lay his hands on. The volumes came hap-hazard, and the reading has been desultory and, for the most part, without system. If engaged on a railroad story, he reads railroad stories; if a tale of the sea claims his attention, then his pabulum consists of sea-facts and fiction, and so on. ”

“ The writer who has never attempted one is quite apt to think that it is. There are hundreds of writers, the Would-be-Goods, making less than a thousand a year, who would throw up their hands in horror at the very thought of debasing their art by contriving at "sensational" five-cent fiction. So far from "debasing their art," as a matter of fact they could not lift it to the high plane of the nickel novel if they tried. Of these Would-be-Goods more anon—to use an expression of the ante-bellum romancers. ”

“ With never a "best seller" nor a successful play to run up his income, John Milton has, in a score and two years of work, wrested more than $100,000 from the tills of the publishers. Short stories, novelettes, serials, books, a few moving picture scenarios and a little verse have all contributed to the sum total. Industry was rowelled by necessity, and when a short story must fill the flour barrel, a poem buy a pair of shoes or a serial take up a note at the bank, the muse is provided with an atmosphere at which genius balks. ”

“ Blood-and-thunder has had its day; but, if the rising generation is not to be a race of mollycoddles, care must be exercised in stopping short of the other extreme.
The life of today sets a pattern for the fiction of to-day. The masses demand rapid-fire action and good red brawn in their reading matter. ”

“ There are natures so worldly, perhaps even among writers, as to scoff at the idea of spiritual success. They are overshadowed by the Material, and when the Spiritual, which is the true source of their power, is no longer the "still, small voice" of their inspiration, they will be bankrupt materially as well.
A writer cannot hide himself in his work. His individuality is written into it, and he may be read between the lines for what he is. A creation reflects the creator, and that the work may be good the writer should have spiritual ideals and do his utmost to live up to them. ”

“ Why a nickel library and not a "yellow" newspaper?
The standard of judgment which places a nickel novel in the heart-side pocket of the young degenerate, harks back to a period when "yellow-back" literature was really vicious; it is a judgment by tradition, unsupported by present-day facts. The world moves, and as it moves it grows constantly better. Reputable publishers of cheap fiction have elevated the character of their output until now some of the weekly stories they publish are really admirable; in many instances they are classics. ”

“ Nowadays, for a writer to scribble his effusions in pale ink with a scratchy pen on both sides of a letter-sheet is not to show genius but ignorance. If he is a good manufacturer he should be proud of his product; and a good idea is doubly good if carefully clothed.
Edwards counts it a high honor that, in half a dozen editorial offices, his copy has been called "copperplate." ”

“ In the Edwards Fiction Factory the T. W., comprises the entire "plant." The "hands" employed for the skilled labor are his own, and fairly proficient. His own, too, is the administrative ability, modest enough in all truth yet able to guide the Factory's destiny with a fair meed of success.
Since the T. W., is so important, Edwards believes in always keeping abreast of improvements. The best is none too good. A typed script, no less than a stereotyped idea, is damned by mediocrity. If a typewriter appears this year which is a distinct advance over last year's machine, Edwards has it. ”

“ Pinning his hopes to one firm, even though it was the best firm in the business, was unsatisfactory in many respects. For various reasons, any one of which is good and sufficient, a writer should have more than one "string to his bow." Harte & Perkins, jealously watching the tastes of their reading public, were compelled to make many and sudden changes in the material they put out. This directly affected the writers of the material, and Edwards was often left with no prospects at all, and perhaps at just the time when he flattered himself that his prospects were brightest. ”

“ What is a great love of books? It is something like a personal introduction to the great and good men of all past times. Books, it is true, are silent as you see them on your shelves; but, silent as they are, when I enter a library I feel almost as if the dead were present, and I know if I put questions to these books they will answer me with all the faithfulness and fullness which has been left in them by the great men who have left the books with us.—John Bright. ”

“ The smug publishers themselves may have something to answer for. They have wrung their ratings in Dun and Bradstreet from the old contributor, and when they abandon a policy that has brought success they are steering through troubled waters and into unknown seas.
For anything short of incompetence this casting aside of the old in order to try out the new is reprehensible. To weather a decade or two of storm and stress a writer must have been versatile. Versatility increases with his years, and he is as capable of brilliant daring and a fresh viewpoint as any youth in the twenties. ”

“ There is another writer of Edwards' acquaintance who, by profane and blasphemous utterance, seeks to convince the public that he has the divine fire. His language, it is true, shows "character," but not of the sort that he imagines.
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A writer, to be successful, must humble himself with the lowly or walk pridefully with the great. For purposes of study he may be all things to all men, but let him see to it that he is not warped in his own self-appraisal. Never, unless he wishes to make himself ridiculous, should he build a pedestal, climb to its crest and pose. ”

“ A writer even of modest talent will have material success in a direct ratio with the joy he finds in his work!—Because, brother of the pen, when one takes pleasure in an effort, then that effort attracts merit inevitably. If any writing is a merciless grind the result will show it—and the editor will see it, and reject. ”

“ It follows that the richer an author's experience and the more ardent his imagination the better will be the plot evolved, providing his fine sense of values has been adequately cultivated. But no matter how adventurous and varied a personal experience, or how warm the fancy, or how highly cultivated the mind in its adaptation of fact to fiction, the experience of others compels attention if a writer's work is to be anything more than self-centered. ”

“ In tangling and untangling the threads of a story plot Edwards had become tolerably proficient, but in straightening out the snarls Fate had made in his own life he was crushed with a feeling of abject helplessness. There is a vast difference, it seems, in dealing with the complications of others and those that beset ourselves. The impersonal attitude makes for keener analysis and wiser judgment.
In a story, the poverty stricken hero and his wife may exist for a week on a loaf of bread, ten cents' worth of potatoes and a twenty-cent soup-bone ”

“ Plagiarism was seemingly proved by evoking the aid of the deadly parallel. Nevertheless the evidence was far from being conclusive. Each author had done no more than build a similar story upon the same newspaper clipping! Neither was in the wrong. No one writer has a monopoly of the facts of life, or of the right to use those facts as they filter through columns of the daily press.
Fortunately for Edwards, he realized the value of newspaper clippings very early in his writing career. Twenty-five years ago he began to scissor and to put away those clippings which most impressed him. ”

“ The Happy Idea must be evolved. What if the Happy Idea does not come when I am ready for it? Happy Ideas, you know, have a disagreeable habit of hiding out. There's no hard and fast rule, that I am aware, for capturing a Happy Idea at just the moment it may be most in demand. There's lightning in a change of work, the sort of lightning that clears the air with a tonic of inspiration. When I'm paymastering the hardest I seem to be almost swamped with ideas for the story mill. Query: Will the mill grind out as good a grist if it grinds continuously? ”

“ This is a sublimated form of the "gold-brick game," inasmuch as the reader pays his money for a magazine only to find that he has been "buncoed" by the table of contents. If there is a flaw in the factory's product, rest assured that it will be discovered and react to the disadvantage of everything else that comes from the same mill.
Many readers will be found whose interest in a writer's work is so keen that they are tempted to offer suggestions. Such suggestions are not to be lightly considered. ”

“ Perhaps the "hack" is at fault and has placed himself in an unfavorable light. Writers are many and competition is keen. Among these humble ones there are those who have suffered rebuff after rebuff until the spirit is broken and pride is killed, and they go cringing to an editor and supplicate him for an assignment. Or they write him: "For God's sake do not turn down this story! It is the bread-line for me, if you do."
Did you ever walk through the ante-room of a big publishing house on the day checks are signed and given out? ”

“ The impression of power, tremendous ability and a big, two-handed grasp of Argosy affairs which the editor made upon Edwards, at this time, has deepened with the passing years. An author, as well as a keen dramatic critic, Mr. White brings to bear on his editorial duties an intuition that closely approximates genius. He has proved his remarkable fitness for the post he occupies by making The Argosy, since Mr. Munsey "divested it of its knickerbockers," the most widely read of all the purely fiction magazines. ”

“ Edwards subscribes heartily to that benevolent policy known as "the helping hand." Furthermore, he tries to live up to it. What little success he has had with his Fiction Factory he has won by his own unaided efforts; but there were times, along at the beginning, when he could have avoided disappointment and useless labor if some one who knew had advised him. Realizing what "the helping hand" might have done in his own case, he has always felt the call to extend it to others. ”