Magazine

“ THE FAMILY MAGAZINE Readers who like magazines will be pleased, those who do not like them perhaps distressed, to learn, if they are not already aware of it, that the magazine as we know it to-day is distinctly an American creation. They may stir, or soothe, their aroused emotions by considering that the magazine which began in England literally as a storehouse of miscellanies attained in mid- nineteenth century United States a dignity, a harmony, and a format which gave it preeminence among periodicals. ”

“ The earliest attempt to provide a magazine with original illustrations by the chief artists of its time was not merely a bold and well-considered experiment but, as the thirteen volumes of its first series show, an instant and admirably sustained triumph. No other thirteen volumes of an English magazine, at any period, contain so much first-class work. The invention and knowledge, the mastery of the methods employed, and the superb achievements of some of its contributors entitle it to be ranked as one of the few artistic enterprises of which England may be justly proud. ”

“ We shall explore conditions at home and abroad. We shall make this magazine, fearlessly and in the white light of to-day, as nearly the magazine of the century as courage and devotion and eyes that see and minds that shrink not can do. ”

“ That a magazine could succeed at all in Waco is one of the seven wonders of the literary world. That a magazine so located and written by one man, having but a paltry advertising patronage, no illustrations, no covers, could in three years' time rival the circulation of any magazine then published is as much a miracle as the parting of the Red Sea waters or the bountiful persistence of the widow's oil. ”

“ If I insist a little upon the high office which this modern form of publication fulfils in the literary world, it is because I am impatient of the antiquated and ignorant prejudice which classes the magazines as ephemeral. They are ephemeral in form, but in substance they are not ephemeral, and what is best in them awaits its resurrection in the book, which, as the first form, is so often a lasting death. An interesting proof of the value of the magazine to literature is the fact that a good novel will often have wider acceptance as a book from having been a magazine serial. ”

“ What it means is that "production" for me, as aforesaid, means production of the little book, pure and simple—independent of any antecedent appearance; and, truth to tell, now that I wholly see that, and have at last accepted it, I am, incongruously, not at all sorry. I am indeed very serene. I have always hated the magazine form, magazine conditions and manners, and much of the magazine company. I hate the hurried little subordinate part that one plays in the catchpenny picture-book—and the negation of all literature that the insolence of the picture-book imposes. ”

“ And then I'm filling that magazine with new "different" stories, daring in aspect beyond ordinary Science Fiction, more glorious by far than any predecessors.
And now, the rest of you Readers, what are you going to do with your share? As I have said, I am going to do what I want with my part even if we have to split up the magazine and pass a page all around. There's just a lot of you Readers who look at a magazine, and, because it isn't your ideal, pass it up and go down the line passing up all the magazines. ”

“ It's about time for me to concede that your or "our" magazine is the best I have read. Ten issues have come into my hands and I am perfectly well satisfied with the line of fiction that you publish. I have read about fifty different magazines on the market, and I am sure that Astounding Stories is the best of them all. I have followed the magazine for seven months and that is the best amount of reading any magazine can boast for me. ”

“ The best basis of differentiation among magazines, then, is not the extent of circulation but the class of readers appealed to, regardless of the part of the country in which the readers live. The popular general magazine, monthly or weekly, aims to attract readers of all classes in all parts of the United States.
How Magazines Get Material. Magazine articles come from (1) regular members of the magazine's staff, (2) professional or amateur free-lance writers, (3) specialists who write as an avocation, and (4) readers of the periodical who send in material based on their own experience. ”

“ A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect. ”

“ The modern magazine is a distinctly new product. When the slow, thick stream of book-making first began to spread and filter out through the new channels of periodic publication, a magazine was a serious literary production. ”

“ It is a well-known fact among successful magazine editors that their most striking successes have been made by material to which unknown names were attached, where the material was fresh, the approach new, the note different. That is what builds up a magazine; the reader learns to have confidence in what he finds in the periodical, whether it bears a famous name or not. ”

“ I use no figure of speech when I say that we may now buy our books in bulk. I saw, only this morning, the advertisement of a large dry goods “emporium” (’tis laces and literature now) wherein is announced for sale the bound volumes of a popular magazine. “Over eight pounds of the choicest reading, bound in the usual style—olive green.” ”

“ The man who has been through the newspaper mill seems to have a distinct edge on the man who enters the field without any newspaper training.
The nose for news, the ability to select and play up leads, the feel of what is of immediate public interest is just as important in magazine work as in newspaper work. ”

“ Do people like a magazine if three-fourths of it are filled with pious stuff? Anyway pay special attention to the magazine. Mentally take it as though I were not. Act independently on this basis. "We depend on the elder brother for money, learning, everything" — such an attitude is the road to ruin. If all the money even for the magazine is to be collected by me and all the articles too are from my pen — what will you all do? ”

“ I have read every one of your Astounding Stories and think there is no other magazine on the market like it. Only one kick: it doesn't appear often enough. I should like to see it every week; every two weeks, anyway. I like every story you print, and I think the size of your magazine is perfect. I have saved every issue I read, and now have seventeen of them.
"Phalanxes of Atlans" and "Marooned Under the Sea" were especially good. "The Readers' Corner" is fine, but I don't like so many brickbats thrown. ”

“ It is supposed to be something to have your work published in an English magazine, to have it published in book form, to be flattered by critics and reprinted throughout the country press, or even to be cut up well and severely. But, after all, now we come to think of it, we would almost as soon see a piece of ours marked with big inky crosses in the soiled and crumbled rag that Bill or Jim gets sent him by an old mate of his―the paper that goes thousands of miles scrawled all over with smudgy addresses and tied with a piece of string. ”

“ I have often thought how interesting a magazine paper might be written by any author who would—that is to say, who could—detail, step by step, the processes by which any one of his compositions attained its ultimate point of completion. ”

“ There is a certain type of magazine which publishes the most alluring pictures of food, salads and desserts, even a table with the implements laid out ready for canning peaches, that holds a fatal fascination for [Pg 188] me. I have even noticed J—— looking at one with interest. When my father comes out to visit us every spring, the truck gardens, the packing houses, and the cost of living here, I think, affect him in much the same way that those magazines do me, and I wonder if every one, except a dyspeptic, doesn't secretly like to hear and see these very things! ”

“ As a natural result of the demand for standardization of taste and material desires came the modern magazine. The magazine with a circulation of a million or two million became not unusual. The real purpose, as everyone understands, was to create through advertising, a nation-wide demand for certain commodities. The magazines were business institutions run by business men with business ends in view. ”

“ On the generally accepted assumption that each sold copy of a popular magazine eventually reaches an average of five persons, [Pg 62] there is one forum in the magazine world of America which every week assembles a throng of ten million or more assorted citizens, gathered from everywhere, coast to coast, men and women, young and old, every walk of life. ”

“ But the first impression a magazine creates is very often decisive and prophetic of its future destiny. If so, The Masses must already be considered an overwhelming success. The readers are of course the final arbiters of the fortunes of a magazine, and the readers have received The Masses with instantaneous favor. ”

“ A Work of Fiction by some novelist of highest position will run through the pages of the Magazine, and will be illustrated by artists of known excellence. With a full sense of what is involved in their promise, and with a firm resolution to abide by their pledges, the Publishers undertake to spare no exertion that is necessary to secure the highest class of contributions, to place the Magazine in the first rank of serials, and to fit it to take its place on the table and on the shelves of all classes of cultivated Englishmen. ”

“ I thought a magazine was one of the paper books that Maurice is always reading.’
‘Oh!’ said Claude, laughing, ‘a magazine is a store, and as many different things are stored in those books, they are called magazines. A powder magazine is a store of barrels of gunpowder. Now do you see why it was dangerous to light a fire?’
‘It blows up,’ said Phyllis ”

“ My answer to your question, as to whether a magazine or simple newspaper would be the better form of publication is this,—that though many would prefer it as a magazine only, yet many more would rather see the news of the week blended in its columns. I am no artist, I am no mechanic, but I am a very great admirer of architecture, particularly of country houses and rustic cottages, churches, gardens, &c. ”

“ For instance, in the June issue, one Warren Williams of Chicago, suggests that you enlarge the magazine and give each story a full-page illustration, like other Science Fiction periodicals. Mr. Williams evidently favors standardization. As one magazine is, so must the rest be. Please ignore this request, and others like it. Astounding Stories is different, unique; just keep it that way, and you will never lack a host of satisfied readers. ”

“ It is very evident that you are on the road to perfection. Smooth cut edges, the acquisition of the greatest of artists, Paul, all point to the accelerating progress Astounding Stories is achieving.
We Readers are frequently asked as to how we would run the magazine if we were Editors. Well, here is my conception of the ideal magazine:
Smooth paper, no advertisements whatsoever, the interior illustrations done by an artist with the talent of a Paul and a Wesso combined, and made in water colors, too. ”

“ But this is not "another fiction magazine," Amazing Stories is a new kind of fiction magazine! It is entirely new—entirely different—something that has never been done before in this country. Therefore, Amazing Stories deserves your attention and interest.
There is the usual fiction magazine, the love story and the sex-appeal type of magazine, the adventure type, and so on, but a magazine of "Scientifiction" is a pioneer in its field in America. ”

“ But even among the few magazines which can be called first class there are wide differences of opinion as to what constitutes a good story, and a MS. which one will reject decidedly another may accept gladly. It is your first business to acquaint yourself with the general style of the magazine to which you desire to contribute ”

“ In the magazine the patchwork of daily journalism is assembled into more meaningful designs. Local news is sifted of its provincialism to become matter of national concern. Topics which you rapidly skimmed in the afternoon newspaper three or four weeks ago are re-discussed in the weekly or monthly magazines in a way which often makes you feel that here, for the first time, they become of personal import. ”

“ A novel, however, may be very clever and yet hardly suit a magazine. Should it be accepted by the ‘Olympus,’ some time must elapse before it appears. The Editor would be very happy to see Miss de Montmorenci if it would suit her to call any Friday between the hours of two and three. ”

“ After long debate she subscribed to a woman's magazine, the patterns and lessons of which she decided were the best suited to her taste and purse. The other woman's magazines she had access to in the free reading room, and more than one pattern of lace and embroidery she copied by means of tracing paper. ”

“ We have maintained from the foundation of the magazine, as one of its special features, the presentation of the great personalities of our own time. By series of portraits, conversations, and character studies, we have exhibited to our readers, in his actual every-day life, at the moment when they were most interested in him, the eminent living author, artist, statesman, scientist, business man, or inventor. ”

“ They even publish a magazine in our language—or in what they confidently believe to be such—which is certainly amusing, and in its way instructive, for it shows the utter hopelessness of our becoming intelligible to them. ”