Edward W. Bok

“ For it cannot be denied that the pathetic picture we so often see is found in American business life more frequently than in that of any other land: men unable to let go—not only for their own good, but to give the younger men behind them an opportunity. Not that a man should stop work, for man was born to work, and in work he should find his greatest refreshment. But so often it does not occur to the man in a pivotal position to question the possibility that at sixty or seventy he can keep steadily in touch with a generation whose ideas are controlled by men twenty years younger. ”

“ I merely ask of the American, interested as he is or should be in the Americanization of the strangers within his gates, how far the public school system, as a whole, urban and rural, adapts itself, with any true efficiency, to the foreign-born child. I venture to color his opinion in no wise; I simply ask that he will inquire and ascertain for himself, as he should do if he is interested in the future welfare of his country and his institutions; for what happens in America in the years to come depends, in large measure, on what is happening to-day in the public schools of this country. ”

“ Naturally, a retirement is a mistake in the eyes of such a man; but oh, the pathos of such a position: that in a world of so much interest, in an age so fascinatingly full of things worth doing, a man should have allowed himself to become a slave to his business, and should imagine no other man happy without the same claims!
It is this lesson that the American business man has still to learn: that no man can be wholly efficient in his life, that he is not living a four-squared existence, if he concentrates every waking thought on his material affairs. ”

“ MY DEAR MR. BOK:”
No, no—it is like most interviews, pure twaddle, and valueless.
For several quite plain and simple reasons, an “interview” must, as a rule, be an absurdity. And chiefly for this reason: it is an attempt to use a boat on land, or a wagon on water, to speak figuratively. Spoken speech is one thing, written speech is quite another. Print is a proper vehicle for the latter, but it isn’t for the former. The moment “talk” is put into print you recognize that it is not what it was when you heard it; you perceive that an immense something has disappeared from it. That is its soul. ”

“ One had merely to do all that one could do, a little more than one was asked or expected to do, and immediately one’s head rose above the crowd and one was in an employer’s eye—where it is always so satisfying for an employee to be! And as so few heads lifted themselves above the many, there was never any danger that they would not be seen.
Of course, Edward Bok had to prove to himself that his conception of conditions was right. ”

“ In no other country in the world is the moral conception so clear and true as in America, and no people will give a larger and more permanent reward to the man whose effort for that public has its roots in honor and truth.
“The sky is the limit” to the foreign-born who comes to America endowed with honest endeavor, ceaseless industry, and the ability to carry through. In any honest endeavor, the way is wide open to the will to succeed. Every path beckons, every vista invites, every talent is called forth, and every efficient effort finds its due reward. ”

“ No man ever reaches that point. Duty of some sort confronts a man in business or out of business, and duty spells “must.” But there is less “must” in the vocabulary of the retired man; and it is this lessened quantity that gives the tang of joy to the new day.
It is a wonderful inner personal satisfaction to reach the point when a man can say: “I have enough.” His soul and character are refreshed by it: he is made over by it. He begins a new life! he gets a sense of a new joy; he feels, for the first time, what a priceless possession is that thing that he never knew before, freedom. ”

“ At school, I quickly learned that to “save money” was to be “stingy”; as a young man, I soon found that the American disliked the word “economy,” and on every hand as plenty grew spending grew. There was literally nothing in American life to teach me thrift or economy; everything to teach me to spend and to waste.
I saw men who had earned good salaries in their prime, reach the years of incapacity as dependents. I saw families on every hand either living quite up to their means or beyond them; rarely within them. The more a man earned, the more he—or his wife—spent. ”

“ Will you do it?” Bok stood transfixed. In sending men over in the service of the Y. M. C. A. he had several times told them to be ready for any act that they might be asked to render, even the most sacred one. And here he stood himself before that duty. He felt as if he stood stripped before his Maker. Through the glassless window the sky lit up constantly with the flashes of the guns, and then followed the booming of a shell as it landed.
“Yes, won’t you, sir?” asked the boy on the right cot as he held out his hand. Bok took it, and then the hand of the other boy reached out. ”

“ So intimate had become this relation, so efficient was the service rendered, that its readers could not be pried loose from it; where women were willing and ready, when the domestic pinch came, to let go of other reading matter, they explained to their husbands or fathers that The Ladies’ Home Journal was a necessity—they did not feel that they could do without it. The very quality for which the magazine had been held up to ridicule by the unknowing and unthinking had become, with hundreds of thousands of women, its source of power and the bulwark of its success. ”

“ Poor Abbey! His life had been made so tortuous by suggestions, ideas, yes, demands made upon him in the work of the Harrisburg panels upon which he was engaged, that a commission in which he was to have free scope, his brush full leeway, with no one making suggestions but himself and Mrs. Abbey, seemed like a dream. When he explained this, Bok assured him that was exactly what he was offering him: a piece of work, the subject to be his own selection, with the assurance of absolute liberty to carry out his own ideas. Never was an artist more elated. ”

“ Kipling?” asked Bok.
“Critics.”
“No critics?”
“No,” and for the first time the pipe was removed for a moment. “A critic is one who only exists as such in his own imagination.”
“But surely you must consider that Rud has done some great work?” persisted Bok.
“Creditable,” came once more.
“You think him capable of great work, do you not?” asked Bok. For a moment there was silence. Then:
“He has a certain grasp of the human instinct. That, some day, I think, will lead him to write a great work.” ”

“ Hence, if the editor is more keenly alert for one thing than for another, it is for the new writer. The frequency of the new note in his magazine is his salvation; for just in proportion as he can introduce that new note is his success with his readers. A successful magazine is exactly like a successful store: it must keep its wares constantly fresh and varied to attract the eye and hold the patronage of its customers. ”

“ Bok explained that this was his uncle, and that he was named for him.
Years afterward Bok happened to be at a public meeting where Mr. Blaine was speaking, and the statesman, seeing him, immediately called him by name. Bok knew of the reputed marvels of Mr. Blaine’s memory, but this proof of it amazed him.
“It is simply inconceivable, Mr. Blaine,” said Bok, “that you should remember my name after all these years.”
“Not at all, my boy,” returned Mr. Blaine. “Memorizing is simply association. You associate a fact or an incident with a name and you remember the name. It never leaves you. ”

“ Do one-tenth of those who use the phrase so glibly know it true meaning, the part it has played in the world? The worthy interpretation of an ideal is that it embodies an idea—a conception of the imagination. All ideas are at first ideals. They must be. The producer brings forth an idea, but some dreamer has dreamed it before him either in whole or in part.
Where would the human race be were it not for the ideals of men? It is idealists, in a large sense, that this old world needs to-day. Its soil is sadly in need of new seed. Washington, in his day, was decried as an idealist. ”

“ And when the American public gets that point of view—as it will, and, for that matter, is already beginning to do—the work of the American Y. M. C. A. will no longer suffer for its omissions, but will amaze and gladden by its accomplishments. As an American officer of high rank said to Bok at Chaumont headquarters: “The mind cannot take in what the war would have been without the ‘Y.’” And that, in time, will be the universal American opinion, extended, in proportion to their work, to all the war-work agencies and the men and women who endured, suffered, and were killed in their service. ”

“ We certainly cannot teach anything approaching a true Americanism until we ourselves feel and believe and practise in our own lives what we are teaching to others. No law, no lip-service, no effort, however well-intentioned, will amount to anything worth while in inculcating the true American spirit in our foreign-born citizens until we are sure that the American spirit is understood by ourselves and is warp and woof of our own being. ”

“ In the publishing business you will go just so far; in the Street you could have gone as far as you liked. There is room there; there is none in the publishing business. It’s not too late now, for that matter,” continued the “little wizard,” fastening his steel eyes on the lad beside him!
And Edward Bok has often speculated whither Jay Gould might have led him. To many a young man, a suggestion from such a source would have seemed the one to heed and follow. But Edward Bok’s instinct never failed him. He felt that his path lay far apart from that of Jay Gould—and the farther the better! ”

“ What every magazine publisher knows as the most troublous years in the establishment of a periodical, the first half-dozen years of its existence, had already been weathered by the editor and publisher. The wife as editor and the husband as publisher had combined to lay a solid basis upon which Bok had only to build: his task was simply to rear a structure upon the foundation already laid. It is to the vision and to the genius of the first editor of The Ladies’ Home Journal that the unprecedented success of the magazine is primarily due. ”

“ A cardinal point in Edward Bok’s code of editing was not to commit his magazine to unwritten material, or to accept and print articles or stories simply because they were the work of well-known persons. And as his acquaintance with authors multiplied, he found that the greater the man the more willing he was that his work should stand or fall on its merit, and that the editor should retain his prerogative of declination—if he deemed it wise to exercise it. ”

“ The idealist, particularly to-day when there is so great need of him, is not to be scoffed at. It is through him and only through him that the world will see a new and clear vision of what is right. It is he who has the power of going out of himself—that self in which too many are nowadays so deeply imbedded; it is he who, in seeking the ideal, will, through his own clearer perception or that of others, transform the ideal into the real. ”

“ He was now realizing the dream of his life for which he had worked: his means were sufficient to give his mother every comfort; to install her in the most comfortable surroundings wherever she chose to live; to make it possible for her to spend the winters in the United States and the summers in the Netherlands, and thus to keep in touch with her family and friends in both countries. He had for years toiled unceasingly to reach this point: he felt he had now achieved at least one goal.
He had now turned instinctively to the making of a home for himself. ”

“ One day Edward was walking past Fulton Market, in New York City, with Mr. Beecher.
“Never skirt a market,” the latter said; “always go through it. It’s the next best thing, in the winter, to going South.”
Of course all the marketmen knew him, and they knew, too, his love for green things.
“What do you think of these apples, Mr. Beecher?” one marketman would stop to ask.
Mr. Beecher would answer heartily: “Fine! Don’t see how you grow them. All that my trees bear is a crop of scale. Still, the blossoms are beautiful in the spring, and I like an apple-leaf. Ever examine one?” ”

“ But you are fighting the same thing again that you do not understand: the feminine nature that craves outer adornment will secure it at any cost, even at the cost of suffering.”
“Yes,” argued Bok. “But if there is one thing above everything else that we believe a woman feels and understands, it is the mother-instinct. Do you mean to tell me that it means nothing to her that these birds are killed in their period of motherhood, and that a whole nest of starving baby-birds is the price of every aigrette?” ”

“ It was a lively friendship that Eugene Field gave to Edward Bok, full of anxieties and of continuous forebodings, but it was worth all that it cost in mental perturbation. No rarer friend ever lived: in his serious moments he gave one a quality of unforgetable friendship that remains a precious memory. ”

“ I won’t say that this does not weigh with a woman. It does, naturally. But when it comes to her possession of an ornament of beauty, as beautiful as the aigrette, it weighs with her, but it doesn’t tip the scale against her possession of it. I am sorry to have to say this to you, but it is a fact. A woman will regret that the mother-bird must be tortured and her babies starve, but she will have the aigrette. She simply trains herself to forget the origin. ”

“ To the American, part and parcel of his country, these particulars in which his country falls short with the foreign-born are, perhaps, not so evident; they may even seem not so very important. But to the foreign-born they seem distinct lacks; they loom large; they form serious handicaps which, in many cases, are never surmounted; they are a menace to that Americanization which is, to-day, more than ever our fondest dream, and which we now realize more keenly than before is our most vital need. ”