G. W. Foote, Satires and Profanities
“ For periodicals—newspapers, magazines, reviews—are the Fools’ Paradise of the commonplace, the mediocre, the orthodox, the respectable. As the strength of a chain must be measured by its weakest link, so the thought of a periodical must be measured by the thought of its most imbecile subscribers. A periodical to live must be a commercial success; the faintest thrill of new ideas would affect its circulation by shocking off some of its regular readers; it must suit its articles to the size of its customers—a very little hat for a very little head, a very little thought for a very little brain. ”
