Subscriber

Definition and stakes

Portrait of Bill Nye Bill Nye,  Remarks

“ Do we not again and again offer to the wife of our new subscriber a beautiful, plain gold ring, or a lace pin for a year's subscription and $1, while the wife of our old subscriber is just in the shank of a long, hard, cold winter, without a ring or a pin to her back? ”
Source: Gutenberg

Various,  The Pansy Magazine, November 1887

“ We register packages going by mail if you send the registry fee, ten cents a package, in addition to postage.
What is a new subscription
We pay for new subscriptions; not for renewals. What is the difference? A new one is that of a family not on our list before.
We pay premiums in good faith. We expect them to be earned in good faith. A subscriber may stop one magazine and become a new subscriber to another; but change of a magazine from one name to another in a family is not a new subscription. Your own subscription (if new) may count with others (not alone) for premiums.
”
Source: Gutenberg

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