Prospectus

Definition and stakes

Portrait of Arthur Morrison Arthur Morrison,  The Dorrington Deed-Box (1897)

“ Solemn old dailies, into whose editorial heads no new thing ever found its way till years after it had been forgotten elsewhere, suddenly exhibited the scandalous phenomenon of "broken columns" in their advertising sections, and the universal prospectuses stretched outrageously across half or even all the page—a thing to cause apoplexy in the bodily system of any self-respecting manager of the old school. ”
Source: Wikisource

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