Willard Grosvenor Bleyer

Biographical details

Willard Grosvenor Bleyer,  How To Write Special Feature Articles

“ After the sick man's job? Perhaps a sandy farm on a Carolina hillside, where an old man may sit and nod in the warm sun, and dream of the days when steel cars were new—perhaps of the days when the platform-vestibule first went bounding over the rails—may dream and nod; and then, in his waking moments, stir the pickaninnies to the glories of a career on a fast train and a fat run. For if it is true that any white boy has the potential opportunity of becoming President of the United States, it is equally true that any black boy may become the Autocrat of the Pullman Car. ”
Source: Gutenberg

Willard Grosvenor Bleyer,  Newspaper Writing and Editing

“ The copy-reader must transform the weak, rambling sentence into a firm, coherent statement with an emphatic beginning. For the trite, colorless word or phrase, he must substitute the fresh, picturesque one. The too figurative flights of exuberant fancy in one young reporter’s copy must be toned down, and the bald, prosaic narrative or description in another’s given life and interest. In short, the copy-reader’s work is constructive as well as critical; it is as important for him to rewrite and rearrange as to cut out and boil down. ”
Source: Gutenberg

Willard Grosvenor Bleyer,  Types of News Writing

“ The story of the venerable ex-dean’s life is almost a history of Columbia College for the last fifty-odd years. To Columbia men he was more than a teacher. As Charles Halsted Mapes remarked, when the alumni presented a bronze bust of the dean to the Columbia University Club, in 1913: “Van Am has become more than a mere man to us; he is a sentiment. What the Yale fence is to Yale, the ivy to Princeton, Van Am is to Columbia—a tangible, concrete expression of sentiment to which our memories lovingly cling.” ”
Source: Gutenberg

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