Willard Grosvenor Bleyer, Newspaper Writing and Editing
“ The copy-reader must transform the weak, rambling sentence into a firm, coherent statement with an emphatic beginning. For the trite, colorless word or phrase, he must substitute the fresh, picturesque one. The too figurative flights of exuberant fancy in one young reporter’s copy must be toned down, and the bald, prosaic narrative or description in another’s given life and interest. In short, the copy-reader’s work is constructive as well as critical; it is as important for him to rewrite and rearrange as to cut out and boil down. ”
