the Norwegian Parliament, Act No. 47 of 16 June 1972 relating to the Control of Marketing and Contract Terms and Conditions (1972)
“ General provisions In the conduct of business no act may be performed which is in conflict with good business practice among businesspersons or which is unfair on consumers or which is otherwise in conflict with good marketing practice. The advertiser and any person who creates advertising shall ensure that the advertisement is not in conflict with the inherent equality of the sexes and that it does not exploit the body of either sex or imply any offensive or derogatory judgement of man or woman. ”
