Blackwood's Edinburgh Magazine

Definition and stakes

Alice Mary Doane,  Early History of Blackwood's Edinburgh Magazine

“ We are told that William Blackwood grew impatient of “humdrum bookselling”, and considering the spirited character of the man, it is easy to believe. That hardly explains the whole truth concerning the origin of “Maga”, however. The history of Blackwood’s Edinburgh Magazine might almost be considered the history of the struggle between two rival booksellers, Mr. Constable and William Blackwood. The personality of the man William Blackwood is no less interesting than the personality of his magazine, and indeed, his was the spirit which colored the periodical from start to finish. ”
Source: Gutenberg

Alice Mary Doane,  Early History of Blackwood's Edinburgh Magazine

“ Here exit the prologue; and the real show begins with Blackwood’s Edinburgh Magazine for October 1817. To attract attention was Blackwood’s first aim; interest once aroused, he did not worry over maintaining it. Of that he felt assured. Respectability, mediocrity were taboo! By respectability is inferred that prudent, cautious, dead-alive respectability whose backbone (such as it has) is fear of public censure! ”
Source: Gutenberg

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