Alice Mary Doane, Early History of Blackwood's Edinburgh Magazine
“ We are told that William Blackwood grew impatient of “humdrum bookselling”, and considering the spirited character of the man, it is easy to believe. That hardly explains the whole truth concerning the origin of “Maga”, however. The history of Blackwood’s Edinburgh Magazine might almost be considered the history of the struggle between two rival booksellers, Mr. Constable and William Blackwood. The personality of the man William Blackwood is no less interesting than the personality of his magazine, and indeed, his was the spirit which colored the periodical from start to finish. ”
