Paul W. Bryant, Building a championship football team (1960)
“ As far as football players are concerned, the ordinary ball carrier will try to make a touchdown, but he will be satisfied with a five or six yard gain. The champion athlete, the All-American back, is dissatisfied when he fails to score. He is always going for the opposition’s goal line. The ball carrier actually does not succeed in his objective unless he runs for a touchdown on every play (except for occasional tactical situations) , and he should never be made to feel he has accomplished his objective unless he scores. ”
