Juju

Definition and stakes

Portrait of Achmed Abdullah Achmed Abdullah,  Fear (1919)

“ Stuart McGregor had stammered ineffectual, foolish apologies:
“We—we were drunk. We didn’t know what—oh—what we——”
“What you were doing!” the Bakoto had finished the sentence for him, with a little melancholy sigh. “And there is forgiveness in my heart——”
“You—you mean to say——” Farragut Hutchison had jumped up, with extended hand, blurting out hectic thanks.
“Forgiveness in my heart, not the juju’s,” gently continued the negro. “For the juju never forgives. On the other hand, the juju is fair. He wants his just measure of blood. Not an ounce more.
”
Source: Wikisource

Portrait of Murray Leinster Murray Leinster,  Juju

“ The drums on every side of us meant evil brewing. So much was certain. For a white man to attempt to stop the juju councils would be perilous in the extreme, but it was our only chance. On the other hand, for one of us to get through the jungle to take that desperate chance meant eluding the watchfulness of the hate-mad gorilla, whose cunning was increasing. ”
Source: Gutenberg

Portrait of Alfred C. Haddon Alfred C. Haddon,  Magic and Fetishism

“ Miss Kingsley, describing a fetish or juju, says ‘it is not a doll or toy, and has far more affinity to the image of a saint, inasmuch as it is not venerated for itself, or treasured because of its prettiness, but only because it is the residence, or the occasional haunt, of a spirit’ (40, 287) .
The material objects which form the tutelary deities or Bohsŭm of the natives of the Gold Coast are not symbols of gods which usually reside elsewhere; each is the actual receptacle or ordinary abiding-place of an indwelling god.
”
Source: Gutenberg

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