Guy Debord

“ The time based on commodity production is itself a consumable commodity, one that recombines everything that the disintegration of the old unitary societies had differentiated into private life, economic life, and political life. The entire consumable time of modern society ends up being treated as a raw material for various new products put on the market as socially controlled uses of time. “A product that already exists in a form suitable for consumption may nevertheless serve as raw material for some other product” (Capital) . ”

“ As Hegel showed, time is the necessary alienation, the terrain where the subject realizes himself by losing himself, becomes other in order to become truly himself. In total contrast, the current form of alienation is imposed on the producers of an estranged present. In this spatial alienation, the society that radically separates the subject from the activity it steals from him is in reality separating him from his own time. This potentially surmountable social alienation is what has prevented and paralyzed the possibilities and risks of a living alienation within time. ”

“ The revolutionary project of a classless society, of an all-embracing historical life, implies the withering away of the social measurement of time in favor of a federation of independent times — a federation of playful individual and collective forms of irreversible time that are simultaneously present. ”

“ Although the present age presents itself as a series of frequently recurring festivities, it is an age that knows nothing of real festivals. The moments within cyclical time when members of a community joined together in a luxurious expenditure of life are impossible for a society that lacks both community and luxury. ”

“ Fixated on the delusory center around which his world seems to move, the spectator no longer experiences life as a journey toward fulfillment and toward death. Once he has given up on really living he can no longer acknowledge his own death. ”

“ Pseudocyclical time is associated with the consumption of modern economic survival — the augmented survival in which everyday experience is cut off from decisionmaking and subjected no longer to the natural order, but to the pseudo-nature created by alienated labor. ”

“ Thus, the time that modern society is constantly seeking to “save” by increasing transportation speeds or using packaged soups ends up being spent by the average American in watching television three to six hours a day. ”

“ On all the other fronts of advertising bombardment it is strictly forbidden to grow old. Everybody is urged to economize on their “youth-capital,” though such capital, however carefully managed, has little prospect of attaining the durable and cumulative properties of economic capital. This social absence of death coincides with the social absence of life. ”

“ The unavoidable biological limitations of the work force — evident both in its dependence on the natural cycle of sleeping and waking and in the debilitating effects of irreversible time over each individual’s lifetime — are treated by the modern production system as strictly secondary considerations. ”

“ The less use value is present in the time of modern survival, the more highly it is exalted in the spectacle. The reality of time has been replaced by the publicity of time.
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While the consumption of cyclical time in ancient societies was consistent with the real labor of those societies, the pseudocyclical consumption of developed economies contradicts the abstract irreversible time implicit in their system of production. Cyclical time was the really lived time of unchanging illusions. Spectacular time is the illusorily lived time of a constantly changing reality. ”

“ The time of production — commodified time — is an infinite accumulation of equivalent intervals. It is irreversible time made abstract, in which each segment need only demonstrate by the clock its purely quantitative equality with all the others. It has no reality apart from its exchangeability. Under the social reign of commodified time, “time is everything, man is nothing ”

“ This general time of human nondevelopment also has a complementary aspect — a consumable form of time based on the present mode of production and presenting itself in everyday life as a pseudocyclical time. ”

“ The lack of general historical life also means that individual life as yet has no history. The pseudo-events that vie for attention in spectacular dramatizations have not been lived by those who are informed about them ”

“ Life insurance ads merely insinuate that he may be guilty of dying without having provided for the smooth continuation of the system following the resultant economic loss, while the promoters of the “American way of death” stress his capacity to preserve most of the appearances of life in his post-mortem state. ”