Guy Debord

“ The prestigiousness of mediocre objects of this kind is solely due to the fact that they have been placed, however briefly, at the center of social life and hailed as a revelation of the unfathomable purposes of production. But the object that was prestigious in the spectacle becomes mundane as soon as it is taken home by its consumer — and by all its other consumers. Too late, it reveals its essential poverty, a poverty that inevitably reflects the poverty of its production. ”

“ The unreal unity proclaimed by the spectacle masks the class division underlying the real unity of the capitalist mode of production. What obliges the producers to participate in the construction of the world is also what excludes them from it. What brings people into relation with each other by liberating them from their local and national limitations is also what keeps them apart. What requires increased rationality is also what nourishes the irrationality of hierarchical exploitation and repression. What produces society’s abstract power also produces its concrete lack of freedom. ”

“ And since commodity production is less developed under bureaucratic capitalism, it too takes on a concentrated form: the commodity the bureaucracy appropriates is the total social labor, and what it sells back to the society is that society’s wholesale survival. The dictatorship of the bureaucratic economy cannot leave the exploited masses any significant margin of choice because it has had to make all the choices itself, and any choice made independently of it, whether regarding food or music or anything else, thus amounts to a declaration of war against it. ”

“ Its spectacle imposes an image of the good which subsumes everything that officially exists, an image which is usually concentrated in a single individual, the guarantor of the system’s totalitarian cohesion. ”

“ And a youthful transformation of what exists is in no way characteristic of those who are now young; it is present solely in the economic system, in the dynamism of capitalism. It is things that rule and that are young, vying with each other and constantly replacing each another. ”

“ Trinkets such as key chains which come as free bonuses with the purchase of some luxury product, but which end up being traded back and forth as valued collectibles in their own right, reflect a mystical self-abandonment to commodity transcendence. Those who collect the trinkets that have been manufactured for the sole purpose of being collected are accumulating commodity indulgences — glorious tokens of the commodity’s real presence among the faithful. Reified people proudly display the proofs of their intimacy with the commodity. ”

“ The things the spectacle presents as eternal are based on change, and must change as their foundations change. The spectacle is totally dogmatic, yet it is incapable of arriving at any really solid dogma. Nothing stands still for it. This instability is the spectacle’s natural condition, but it is completely contrary to its natural inclination. ”

“ The agent of the spectacle who is put on stage as a star is the opposite of an individual; he is as clearly the enemy of his own individuality as of the individuality of others. Entering the spectacle as a model to be identified with, he renounces all autonomous qualities in order to identify himself with the general law of obedience to the succession of things. The stars of consumption, though outwardly representing different personality types, actually show each of these types enjoying equal access to, and deriving equal happiness from, the entire realm of consumption. ”

“ But in reality they are nothing but particular sectors whose fundamental essence lies in the global system that contains them, the single movement that has turned the whole planet into its field of operation: capitalism. ”

“ The spectacle does not sing of men and their arms, but of commodities and their passions. In this blind struggle each commodity, by pursuing its own passion, unconsciously generates something beyond itself: the globalization of the commodity (which also amounts to the commodification of the globe) . ”

“ The society that bears the spectacle does not dominate underdeveloped regions solely by its economic hegemony. It also dominates them as the society of the spectacle. Even where the material base is still absent, modern society has already used the spectacle to invade the social surface of every continent. ”

“ The diffuse spectacle is associated with commodity abundance, with the undisturbed development of modern capitalism. Here each individual commodity is justified in the name of the grandeur of the total commodity production, of which the spectacle is a laudatory catalog. Irreconcilable claims jockey for position on the stage of the affluent economy’s unified spectacle, and different star commodities simultaneously promote conflicting social policies. ”

“ The bureaucratic regimes in power in certain industrialized countries have their own particular type of spectacle, but it is an integral part of the total spectacle, serving as its pseudo-opposition and actual support. Even if local manifestations of the spectacle include certain totalitarian specializations of social communication and control, from the standpoint of the overall functioning of the system those specializations are simply playing their allotted role within a global division of spectacular tasks. ”

“ The fraudulence of the satisfactions offered by the system is exposed by this continual replacement of products and of general conditions of production. In both the diffuse and the concentrated spectacle, entities that have brazenly asserted their definitive perfection nevertheless end up changing, and only the system endures. Stalin, like any other outmoded commodity, is denounced by the very forces that originally promoted him. Each new lie of the advertising industry is an admission of its previous lie. ”

“ The pseudoneeds imposed by modern consumerism cannot be opposed by any genuine needs or desires that are not themselves also shaped by society and its history. But commodity abundance represents a total break in the organic development of social needs. Its mechanical accumulation unleashes an unlimited artificiality which overpowers any living desire. ”

“ Fallacious archaic oppositions are revived — regionalisms and racisms which serve to endow mundane rankings in the hierarchies of consumption with a magical ontological superiority — and pseudoplayful enthusiasms are aroused by an endless succession of ludicrous competitions, from sports to elections. Wherever abundant consumption is established, one particular spectacular opposition is always in the forefront of illusory roles: the antagonism between youth and adults. But real adults — people who are masters of their own lives — are in fact nowhere to be found. ”

“ The concentrated spectacle is primarily associated with bureaucratic capitalism, though it may also be imported as a technique for reinforcing state power in more backward mixed economies or even adopted by advanced capitalism during certain moments of crisis. Bureaucratic property is itself concentrated, in that the individual bureaucrat takes part in the ownership of the entire economy only through his membership in the community of bureaucrats. ”

“ Spectacular oppositions conceal the unity of poverty. If different forms of the same alienation struggle against each other in the guise of irreconcilable antagonisms, this is because they are all based on real contradictions that are repressed. The spectacle exists in a concentrated form and a diffuse form, depending on the requirements of the particular stage of poverty it denies and supports. ”

“ This debate is a struggle between those who are for and those who are against the materialist dialectic, a struggle between two conceptions of the world: the proletarian conception and the bourgeois conception. Those who maintain that ‘one divides into two’ is the fundamental law of things are on the side of the materialist dialectic; those who maintain that the fundamental law of things is that ‘two fuse into one’ are against the materialist dialectic. ”

“ If the entire Chinese population has to study Mao to the point of identifying with Mao, this is because there is nothing else they can be. The dominion of the concentrated spectacle is a police state. ”

“ Just as the development of the most advanced economies involves clashes between different priorities, totalitarian state-bureaucratic forms of economic management and countries under colonialism or semicolonialism also exhibit highly divergent types of production and power. By invoking any number of different criteria, the spectacle can present these oppositions as totally distinct social systems. ”

“ A film sparks a fashion craze; a magazine publicizes night spots which in turn spin off different lines of products. The proliferation of faddish gadgets reflects the fact that as the mass of commodities becomes increasingly absurd, absurdity itself becomes a commodity. ”

“ Complacent acceptance of the status quo may also coexist with purely spectacular rebelliousness — dissatisfaction itself becomes a commodity as soon as the economy of abundance develops the capacity to process that particular raw material. ”

“ Stars — spectacular representations of living human beings — project this general banality into images of permitted roles. As specialists of apparent life, stars serve as superficial objects that people can identify with in order to compensate for the fragmented productive specializations that they actually live. The function of these celebrities is to act out various lifestyles or sociopolitical viewpoints in a full, totally free manner. ”

“ The automobile spectacle, for example, strives for a perfect traffic flow entailing the destruction of old urban districts, while the city spectacle needs to preserve those districts as tourist attractions. ”

“ The stars of decisionmaking must possess the full range of admired human qualities: official differences between them are thus canceled out by the official similarity implied by their supposed excellence in every field of endeavor. ”

“ Consumers are filled with religious fervor for the sovereign freedom of commodities whose use has become an end in itself. Waves of enthusiasm for particular products are propagated by all the communications media. ”

“ It sets the stage for the formation of indigenous ruling classes and frames their agendas. Just as it presents pseudogoods to be coveted, it offers false models of revolution to local revolutionaries. ”