Honoré de Balzac

“ Well, in the space of one second, a woman's purse, wishes, intentions, and whims are ransacked more thoroughly than a traveling carriage at a frontier in an hour and three-quarters. Nothing is lost on these intelligent rogues. As they stand, solemn as noble fathers on the stage, they take in all the details of a fair customer's dress ”

“ GAUDISSART II. To know how to sell, to be able to sell, and to sell. People generally do not suspect how much of the stateliness of Paris is due to these three aspects of the same problem. The brilliant display of shops as rich as the salons of the noblesse before 1789; the splendors of cafes which eclipse, and easily eclipse, the Versailles of our day; the shop-window illusions, new every morning, nightly destroyed; the grace and elegance of the young men that come in contact with fair customers ”

“ There are six thousand francs to take."
"How did you do it?" asked Duronceret, bowing before the king of invoices.
"Oh, I saw what she was, an eccentric woman that loves to be conspicuous. As soon as she saw that every one stared at her, she said, 'Keep your carriage, monsieur, my mind is made up; I will take the shawl.' While M. Bigorneau (indicating the romantic-looking assistant) was serving, I watched her carefully; she kept one eye on you all the time to see what you thought of her; she was thinking more about you than of the shawls. ”

“ The feminine purchasers are surrounded on all sides with urbanity, youth, pleasant manners, smiles, and jests; the most seeming-simple human products of civilization are here, all sorted in shades to suit all tastes. ”

“ We keep always a shawl worth five or six hundred francs in a cedar-wood box, perfectly plain outside, but lined with satin. It is one of the shawls that Selim sent to the Emperor Napoleon. It is our Imperial Guard; it is brought to the front whenever the day is almost lost; il se vend et ne meurt pas—it sells its life dearly time after time."
As he spoke, an Englishwoman stepped from her jobbed carriage and appeared in all the glory of that phlegmatic humor peculiar to Britain and to all its products which make believe they are alive. ”

“ Those eyes require illuminations costing a hundred thousand francs, and many-colored glass palaces a couple of miles long and sixty feet high; they must have a fairyland at some fourteen theatres every night, and a succession of panoramas and exhibitions of the triumphs of art; for them a whole world of suffering and pain, and a universe of joy, must resolve through the boulevards or stray through the streets of Paris ”

“ No one, be she lady or lorette, a young mother of a family, a respectable tradesman's wife, a woman of easy virtue, a duchess or a brazen-fronted ballet-dancer, an innocent young girl or a too innocent foreigner, can appear in the shop, but she is watched from the moment when she first lays her fingers upon the door-handle. ”

“ If you attempt to describe a sale, the central fact of Parisian trade, you are in duty bound, if you attempt to give the gist of the matter, to produce a type, and for this purpose a shawl or a chatelaine costing some three thousand francs is a more exacting purchase than a length of lawn or dress that costs three hundred. ”

“ There are women who slip through our fingers like eels; we catch them on the staircase. There are lorettes who chaff us, we join in the laugh, we have a hold on them because we give credit. There are sphinx-like foreign ladies; we take a quantity of shawls to their houses, and arrive at an understanding by flattery; but an Englishwoman!—you might as well attack the bronze statue of Louis Quatorze! That sort of woman turns shopping into an occupation, an amusement. She quizzes us, forsooth!"
The romantic assistant came to the front. ”

“ One has dark eyes, a decided expression, and an imperial manner of saying, "This is what you wish"; another, that blue-eyed youth, diffident of manner and meek of speech, prompts the remark, "Poor boy! he was not born for business"; a third, with light auburn hair, and laughing tawny eyes, has all the lively humor, and activity, and gaiety of the South ”

“ Everything, so far, has been done to appeal to a single sense, and that the most exacting and jaded human faculty, a faculty developed ever since the days of the Roman Empire, until, in our own times, thanks to the efforts of the most fastidious civilization the world has yet seen, its demands are grown limitless. That faculty resides in the "eyes of Paris." ”

“ Our ladies in France are not rich enough; it is not as it is in England. The shawl is worth seven thousand francs; and taking interest and compound interest altogether, it makes up fourteen or fifteen thousand by now—"
"How does it make up?" asked the Englishwoman. ”

“ Englishwomen are peculiar in their distaste (for one cannot call it taste) ; they do not know what they want; they make up their minds to be guided by circumstances at the time, and not by their own choice. ”

“ These varieties of shopmen, corresponding to the principal types of feminine customers, are arms, as it were, directed by the head, a stout personage with a full-blown countenance, a partially bald forehead, and a chest measure befitting a Ministerialist deputy. ”