Robert B. Shaw

“ While these prayers were ascending like sweet incense to the throne above, and every eye was bathed in tears, a rumbling noise was heard in the distance, like a mighty chariot winding its way near, when all at once a fine span of horses, before a beautiful coach, stood before the door, out of which alighted a noble and elegant-looking man. ”

“ It is a well recognized fact that upon the healthy activity of the sexual apparatus depend the mental and physical well-being of every person come to adult years. It is that which gives the rosy blush to the cheek, and the soft light to the eye of the maiden. The elastic step, the ringing laugh, and the strong right arm of the youth, own the same mainspring. ”

“ Over on the Canadian side of the river, where another plant approximately the same size as the Morristown facilities was in operation, the Comstock Company had assimilated the Dr. Howard Medicine Co. Dr. Howard's leading remedies were his Seven Spices for all Digestive Disorders and the Blood Builder for Brain and Body. The latter, in the form of pills, was prescribed as a positive cure for a wide array of ailments, but like many other patent medicines of the era, it was hinted that it had a particularly beneficial effect upon sexual vitality. ”

“ The decline of the patent-medicine business was ascribed by Stewart Holbrook in his
Golden Age of Quackery
to three main factors: the Pure Food and Drug Acts; the automobile; and higher standards of public education. All of these were, of course, strongly in evidence by the 1920s, when William Henry Comstock II was beginning his career as the head of the Indian Root Pill enterprise. Nevertheless, the Morristown plant was still conducting a very respectable business at this time and was to continue for some four decades longer. ”

“ Edwin, in 1828, moved to Batavia, New York, where his son, William Henry Comstock, was born on August 1, 1830. Within four or five years, however, Edwin repaired to New York City, where he established the extensive drug and medicine business that was to be carried on by members of his family for over a century. Just why Edwin performed this brief sojourn in Batavia, or where he made his initial entry into the drug trade, is not clear, although the rapid growth of his firm in New York City suggests that he had had previous experience in that field. ”

“ Jalap
is a flowering plant which grows only at high altitudes in Mexico, and its root produces an extract with a powerful purgative effect. All of these ingredients possessed one especial feature highly prized by the patent-medicine manufacturers of the nineteenth century, i.e., they were derived from esoteric plants found only in geographically remote locations. One does find it rather remarkable, however, that the native Indian chiefs who confided the secrets of these remedies to Dr. Morse and Dr. Cunard were so familiar with drugs originating in Asia and Africa. ”

“ The good will of the company and a few assets were sold to the Milburn Company of Scarborough, Ontario, but the Comstock business was terminated, and the long career of Dr. Morse's Indian Root Pills brought to a close. The few superannuated employees were assured of protection against all medical expenses, by the company or by the Comstock family, for the rest of their lives. A few years later the associated Canadian factory standing in the heart of Brockville was torn down; during its lifetime that community had grown up around it, from a village to a flourishing small city. ”

“ In any large city, of course, a factory employing, at most, forty or fifty workers would have passed unnoticed, and its owner could hardly expect to wield any great social or political influence. In a remote village like Morristown, things are quite different; a regular employer of forty persons creates a considerable economic impact. For two generations the Indian Root Pill factory supplied jobs, in an area where they were always scarce, and at a time when the old forest and dairy industries were already beginning to decline. ”

“ One may wonder whether Dr. Morse's Indian Root Pills really did anyone any good. They certainly did heap many benefits upon all citizens of Morristown.
While there was only a single Comstock medicine business, operated as a sole proprietorship until 1902, Comstock found it convenient to maintain several dummy companies—really no more than mailing addresses—for some years after the move to the North. Thus, in Morristown was to be found, at least in business and postal directories, besides the Comstock company itself, two other proprietary manufacturers: Judson Pill Co. and E. Kingsland & Co. ”

“ The foreign business—chiefly in the West Indies, Puerto Rico, and South America—was still fairly substantial in 1950, amounting to 579 gross of the Indian Root Pills, but this was far from compensating for the virtual disappearance of the domestic market. At the old price of $16 per gross—which may no longer have been correct in 1950—the Morristown factory could not have taken in a great deal more than $10,000—hardly enough to justify its continued operation. ”

“ Judson's Mountain Herb Pills, a companion product of the Indian Root Pills, had an even more romantic origin—so remarkable, in fact, that the story was embodied in a full-scale paperback novel published by B.L. Judson & Co. in 1859. According to this book, the remedy was discovered—or at least revealed to the world—by a famous adventurer, Dr. Cunard. Dr. Cunard's career somehow bore a remarkable similarity to that of Dr. Morse. He was also the scion of a wealthy family who spent much time traveling throughout the world, and in this process becoming fluent in no less than thirty languages. ”

“ Around the turn of the century, the patent-medicine almanac was so common that one could walk into any drug store and pick up three or four of them. Credit for the origination of the free patent-medicine almanac has been ascribed to Cyrenius C. Bristol, founder of the firm which Moore later took over and therefore an indirect predecessor of the Indian Root Pills. ”

“ Less active ingredients used to supply bulk and flavor included alcohol, turpentine, sugar, corn starch, linseed meal, rosin, tallow, and white glue. Very large quantities of sugar were used, for we find that Comstock was buying one 250-pound barrel of sugar from C.B. Herriman in Ogdensburg approximately once a month. In the patent-medicine business it was necessary, of course, that the pills and tonics must be palatable, neutralizing the unpleasant flavor of some of the active ingredients ”

“ Comstock also bought large quantities of bottles, corks, packing boxes, and wrappers. Throughout the company's long existence, however, more frequent payments were made to printers and stationers—for the heavy flow of almanacs, handbills, labels, trade cards, direction sheets, and billheads—than for all the drugs and packaging materials. In the success achieved by the Indian Root Pills, the printing press was just as important a contributor as the pill-mixing machine. ”

“ As the century moved along, the Comstock factory at Morristown reduced the number of remedies it manufactured, and concentrated on the ones that were most successful, which included, besides the Indian Root Pills, Judson's Mountain Herb Pills, Judson's Worm Tea, Carlton's Condition Powders, Carlton's Nerve & Bone Liniment, and Kingsland's Chlorinated Tablets. At some undisclosed point, Carlton's Nerve & Bone Liniment for Horses, originally registered with the Smithsonian Institution on June 30, 1851, ceased to be a medicine for animals and became one for humans. ”

“ This story was printed in almanacs and in a wrapper accompanying every box of pills. According to this version, "the famous and celebrated Dr. Morse," after completing his education in medical science, traveled widely in Asia, Africa, Europe, and North America, and spent three years among the Indians of our western country, where he discovered the secret of the Indian Root Pills. Returning from one of these journeys after a long absence, he found his father apparently on his death bed. But let us quote the story directly:
A number of years ago this good man was very sick. ”

“ All of the Comstock brothers, with the exception perhaps of Lucius, seem to have traveled a large part of their time, covering the country from the Maritime Provinces to the Mississippi Valley, and from Ontario—or Canada West—to the Gulf. Their letters to the "home office" show that they were frequently absent for extended periods, visiting points which at the very dawn of the railroad era, in the 1840s and 1850s, must have been remote indeed. ”

“ In the meanwhile, the elder Comstock had become one of the most prominent citizens of Brockville, which he served three terms as mayor and once represented in the Canadian parliament. Besides his medicine factories on both sides of the river, he was active in other business and civic organizations, helped to promote the Brockville, Westport & Northwestern Railway, and was highly regarded as a philanthropist. Although he lived well into the automobile age, he always preferred his carriage, and acquired a reputation as a connoisseur and breeder of horses. ”

“ For some years, however, heavy shipments, including coal for the factory's boilers, continued to come by ship. The Brockville ferry also operated from a dock immediately adjacent to the railroad station; one end of the station was occupied by the United States Customs House.
Almost from the time of its arrival in Morristown, the Black River Railroad operated a daily through Wagner Palace Sleeping Car from New York City via Utica and Carthage, and service over the same route was continued by the New York Central after it took over the North Country railroads in 1891. ”

“ The factory management of this era was joyously unaware of minimum wages, fair employment laws, social security, antidiscrimination requirements, fair trade, food and drug acts, income taxes, and the remaining panoply of legal restrictions that harass the modern businessman. Since only a few scattered payroll records have been recovered, Comstock's maximum employment during the Morristown period is not known, or just when it was reached. ”

“ John's, Canada East, who said he had traveled 20,000 miles in three years prior to 1853, and Willard P. Morse in the Middle West, whose signature is still extant on numerous shipping documents.
While personal salemanship always must have been most effective in pushing the pills—and also useful in the allied task of collecting delinquent accounts—as the business grew the territory was far too vast to be covered by travelers, and so advertising was also used heavily. Hardly any method was neglected, but emphasis was always placed upon two media: almanacs and country newspapers. ”

“ In retrospect it seems extremely curious that persons as prominent, as successful, as wealthy as Dr. Morse and Dr. Cunard were never seen or heard by the public, were never mentioned in the newspapers, never ran for public office, their names never listed in any directories, biographies or encyclopedias, and in fact they were not noticed anywhere—except in the advertising material of Comstock & Co. ”

“ Morse's Indian Root Pills. This business never grew to be more than a modest undertaking in modern industrial terms, and amid the congestion of any large city its few buildings straddling a branch railroad and its work force of several dozens at most would have been little noticed, but in its rural setting the enterprise occupied a prominent role in the economic life of the community for over ninety years. ”

“ The impoverished Blood is enriched. The shattered nervous forces are restored. Vigor returns. Youth is recalled. Decay routed. The bloom of health again mantles the faded cheek. Improvement follows a few days' use of the pills; while permanent benefit and cure can only reasonably be expected when sufficient have been taken to enrich the Blood.
Before the Blood Builder pills were taken, all their users were advised to have their bowels thoroughly cleansed by a laxative medicine and, happily, the company also made an excellent preparation for this purpose—Dr. ”

“ The bulk of the Comstocks' business was always carried on in rural areas—in "the back-woods." Specifically, the best sales territory consisted of the Middle West—what was then regarded as "The West"—of the United States and of Canada West, i.e., the present province of Ontario. A surviving ledger of all of the customers of Comstock & Brother in 1857 supplies a complete geographic distribution. ”

“ Morse's Indian Root Pills and their companion remedies were distributed widely over North America and, later, over the entire world, almost every form of advertising and publicity was utilized. And it is a strong presumption that the total costs of printing and publicity were much larger than those of manufacture and packaging.
Initially, the selling was done largely by "travelers" calling directly upon druggists and merchants, especially those in rural communities. ”

“ Nicolson, a native of Glasgow, Scotland, was brought to America as a child, first lived at Brockville, and then came to Morristown as foreman in the pill factory shortly after it was established. He was succeeded as superintendent by his own son, Robert Jr., early in the present century.
The great majority of the employees of the pill factory were women—or, more properly, girls—in an era when it was not yet common-place for members of the fair sex to leave the shelter of their homes for paid employment. ”

“ Judson traveled widely through the Canadian maritime provinces and prevailed upon many merchants to disavow orders previously given to the new A.J. White firm at 10 Courtlandt Street. On April 28, 1859, White and Moore, for their part, appointed one James Blakely of Napanee, Canada West, to represent them in the territory between Kingston and Hamilton "including all the back settlements," where he should engage in the collection of all notes and receipts for the Indian Root Pills and distribute new supplies to the merchants. ”