Sinclair Lewis, The Job : The Office — Chapter 14 (1917)
“ Una discovered that Mr. Ross, who had been negligible as advertising-manager of the Gas and Motor Gazette, had, in two or three years, become a light domestic great man, because he so completely believed in his own genius, and because advertising is the romance, the faith, the mystery of business. Mr. Pemberton, though he knew well enough that soap-making was a perfectly natural phenomenon, could never get over marveling at the supernatural manner in which advertising seemed to create something out of nothing. ”
