“ Sporadic hit-or-miss efforts to stir by the shock of sensation, to catch the passing interest in a fad of the day or merely to fill the empty leisure of an hour—none of these things can establish a magazine as a constant factor in the life of a home. ”

“ Sunset does not pretend or intend to be all description or analysis. It knows that the very people most interested in its reflection of the Twentieth Century Land and Sea are just as fond of a good story as those who take no heed of social or economic movements. And Sunset will keep faith with these people at every point. ”

“ Sunset, the Pacific Monthly, claims to have become such a factor in the life of one hundred and fifty thousand homes, in many parts of the world, because of a definite and consistent personality. It has been possible to create and maintain this individuality because the magazine is published with a definite purpose, separated from that of immediate profit, and because, in the fulfilment of that purpose, Sunset has consistently reflected the personality of the remarkable territory it serves. ”

“ The mere reflection of this personality has been enough to make a magazine and to give it an important place among the publications of America.
The personality of a friend develops, grows richer, finer, more admirable as the years ripen it. The Pacific Coast obeys a similar law. Its magazine must keep pace or be an imperfect reflection. Sunset for 1914 is the answer to this demand. ”

“ It would be hard to find a more highly qualified commissioner to undertake the enormous task of reporting upon the mighty drama which the world is about to witness than the man who has sailed out upon the Pacific in the interest of Sunset's readers. Arthur Street, for nearly twenty years, has been known to the newspaper and magazine press of America as a special student of large movements of this sort. ”

“ The Portland newspaper is endeavoring valiantly to keep the vast timber domain out of the multitude of itching palms reaching for it, and its efforts will be successful unless an overdose of preparedness gives Puter and his cohorts a chance to get away with the loot. But there is a string to this loot. The railroad has been confirmed in all its possessory rights subject to the conditions of the grant by the Supreme court, and the railroad need not sell a single acre to the 16,000 claimants unless it chooses to do so. ”

“ I love country life. Can you tell me whether I could make a living and develop an orange grove with my capital and voice?" "Where is there an opening for a carpenter with a little capital?" "How are the motor roads on Vancouver Island?" ”

“ The fourth annual round-up in September of this year drew fifty thousand spectators to the big frontier show Pendleton's Annual Round-up
Over in the wheat country of eastern Oregon about the only shelter that picnickers can find is made by scraggly cottonwoods along the banks of an occasional stream or by trees in an orchard made possible by irrigation. The rolling country does not lend itself to arboreal vegetation but is perfectly content to spend its fertility in record-breaking grain yields. There is no romance in cottonwoods and apple trees. ”

“ During the last few years, during which Sunset has gained a national reputation as an authority upon Western beauty and development, the magazine has also steadily gained in reputation for the excellence of its fiction. Some of the best writers now appearing before the reading public are contributors to Sunset. ”

“ Now Puter, his record notwithstanding, has the unspeakable gall to appear openly before Congressional committees and smoothly, expensively expound the claim of persons who have no more right to a gift from the nation than they have to the iron cross. ”

“ Congressman W. W. Wilson—of Chicago—has introduced a bill giving those who have filed claims on the Oregon railroad grant lands—See "Skinning the Land Grant Bear" in the February Sunset—a preferential right to select and buy 160 acres of the land at $2.50 an acre, the claimants to have one year in which to exercise their option. About 16,000 claims have been filed, ninety-nine per cent of them by speculators and professional public-land jugglers who hoped to obtain for $400 a quarter section of land covered with timber worth from $1000 to $10,000. ”

“ At all points our commissioner will be brought into direct personal touch with the strong men and influences at work in moulding the new developments and his reports will include living touches of these men and influences. ”