Canadian Kodak Company

“ For those who want the highest possible efficiency in a hand camera, combined with compactness and convenience, the Filmplate Premo Special is truly the ideal camera.
It is thoroughly equipped to make good pictures under all conditions of amateur photography where good pictures could possibly be made, aside from ultra rapid focal plane photography.
It is fitted with every desirable mechanical convenience. It has a fast, fully corrected lens,—the Zeiss Kodak Anastigmat, f.6.3, specially designed for hand camera work, and a high speed shutter, the Compound, that works with great precision. ”

“ In other words, every roll of film put into the film tank, where the simple directions are implicitly followed, will come out developed as well, or better, than that roll of film could be developed in the dark room by the most experienced photographer. And it is very simple, it eliminates the dark room entirely, developing the film in broad daylight, and is so compact as to be easily carried and used anywhere. ”

“ The Premo No. 8 is an excellent illustration of the application of this idea. Designed for the amateur who wants a convenient, dependable plate camera at a moderate price, it is so carefully made and so simple to operate that it will produce remarkably good results for so inexpensive a camera.
It is equipped with our regular Planatograph lens, each one carefully tested, and the shutter is of the Kodak Ball Bearing type but supplied with bulb and tube instead of cable release. ”

“ For instance, in making a picture of an outdoor group of twelve or fifteen people, with an ordinary camera, they would have to be arranged in two or three rows to get good sized images, but with a Panoram they can be arranged in a semi-circle, at a given distance from the camera, and all appear in the picture in one row and of the proper relative size. Again, in making a landscape, the sweep of the Panoram lens will take in the complete view, while the scope of the ordinary camera could only permit a portion of it to be taken at one exposure. ”

“ Even in the Kodak [Pg 4] advertising matter as much space is given up to telling people how to make pictures as in telling them why they should buy Kodak goods. Booklets in large editions, giving instructions in practically every phase of amateur photography have been and still are distributed without charge. Photography has not merely been made simpler, it has been explained to all who are interested. ”

“ All our experience in view camera making, all the information that we have been able to collect, of the needs of the view camera worker, have been put into the proposition of providing in this new model a view camera as near to perfection as human ingenuity can devise. ”

“ To change films for successive exposures, pull out successive film pack tabs as explained on page 4.
[Pg 9] The Premo Juniors are particularly well adapted for the use of boys and girls, by reason of their low cost, substantial construction and simple operation. This does not mean that the camera is not suitable for older people, for there are many grown up amateurs who prefer cameras of this simple type, and are using Premo Juniors with marked success.
For all ordinary work, such as portraiture, snap shots in good light and average landscapes, they are capable of producing very good results. ”

“ At the same time it will be interesting and its delightful illustrations will show the beginner new possibilities in amateur photography. This little magazine is but a part of the Kodak Service. To sell a camera and then turn the customer adrift has never been a part of the Kodak plan. Along with our improvements in apparatus and materials, we have always endeavored also to improve the Kodak Service. "Kodakery" will, we believe, prove the means of keeping us more closely than ever in touch with our customers. ”

“ In enlarging with the Brownie or Vest Pocket Kodak Enlarging Camera, the exposure may be made by daylight, but to accommodate those who wish to do their enlarging at night or who prefer to use artificial light at all times we have devised the Brownie Enlarging Camera Illuminator, which assures the user a uniformly strong, even light, day or night. ”

“ The front board is removable and very large. The rising and falling front is actuated by rack and pinion, as are both the horizontal and vertical swings. The camera can be focused from both front and rear by rack and pinion, so that the back can be racked up as close to the front as desired. Thus lenses of the widest angle can be used. A sliding tripod block is provided so that the camera can always be supported directly above the tripod or the weight distributed, as the operator may wish. ”

“ Even a youngster can make first-rate enlargements with a Brownie Enlarging Camera. It's just as easy as printing on Velox paper. In fact the two processes are very much the same, excepting that in printing, the negative and paper are in close contact, while in enlarging, the paper is at some distance from the negative, with a lens in between. ”

“ The operation of removing films from the pack and loading the cage is done, of course, in a darkened room by the light of a ruby lamp. During the day any darkened closet will suffice, at night any dark room in which the shades are drawn will answer. To load the films in cage will take only two or three minutes, and as soon as the top is placed on tank it may be brought out into any light and left until development is completed. ”

“ The camera body is made of aluminum, producing a very light, yet strong and durable, instrument. The finish and appointments are of the richest. The covering is genuine Persian Morocco, the bellows is of black selected leather, and these in connection with the highly nickeled fittings and dull black enameled shutter add that look of quality that is in harmony with its genuine efficiency and worth. ”

“ To see this little camera is to be instantly attracted by it. Made largely of aluminum it is just a trifle larger than the picture it makes. It is extremely light in weight. It inspires confidence by its appearance and fulfills it in its results. ”

“ A fine anastigmat lens, made expressly for hand camera work, a high speed, accurate shutter, a complete operating equipment, and the best materials procurable, richly finished—these, moulded together by the most expert camera workmen in the world, leave nothing to be desired by the user, whether he be beginner or expert. ”

“ Every Premo is fitted with a shutter of the most efficient type in its particular grade, and all lenses, from the meniscus to the anastigmat, are carefully tested by the highest standard and promptly rejected if they fail to come to that standard. ”

“ The regular R. R. and meniscus lenses used on Kodak and Brownie Cameras have always been the best lenses of their respective types that could be secured. These lenses are perfectly adapted to everyday amateur photography, producing pictures under normal light conditions that leave nothing to be desired by the average amateur.
For those, however, who wish even greater efficiency and capabilities, we supply the anastigmat lens equipments. ”

“ With its complete equipment and accurate, convenient mechanical adjustments, it is a camera never before approached at the price.
The Premo No. 9 is fitted with the new Premo reversible back. This is the simplest back to reverse ever offered, for with its patented spring lug construction, it may be instantly removed and reversed without any tendency to stick or bind.
The bellows is of black leather and has sufficient draw to permit the use of the single lens combination or a telephoto attachment of several magnifications. ”

“ The shutter is of the Kodak Ball Bearing type.
The camera as a whole makes a compact, inexpensive outfit, considering its capabilities, and one which, though suitable for the most serious work, will slip readily into the pocket, and is so simple that it may be effectively handled by the beginner. ”

“ They can be easily carried where oftentimes the larger cameras might be inconvenient, and where larger pictures are wanted it is an easy matter to secure them by the simple process of enlargement. Any amateur can enlarge his own negatives by use of the inexpensive enlarging camera described on page 37 or his finisher will gladly do it for him. ”

“ Every side of Amateur Photography is treated in this little book. The Lens, the Camera, Composition, Exposure, Developing and Printing are all handled in a most helpful and simple manner. Flash Light and High Speed work are described in detail. ”

“ PREMO ACCESSORIES
EASTMAN TRIPOD BRACE
Out of doors, or indoors when the R. O. C. Tripod Truck is not used, this is an excellent attachment for holding tripod legs in position. Made entirely of metal, it can be instantly attached, and even when tripod is lifted the legs cannot collapse or change their position.
R. O. C. TRIPOD TRUCK
For flash-light work, home portraiture, in fact any branch of indoor photography, this truck is a very great convenience. ”

“ Upon opening the camera the front springs automatically into position, ready at once for making pictures of objects at any distance. A reversible finder makes composition easy, and slight pressure of the shutter lever makes the exposure.
When closed the bed folds over front and bellows, concealing all adjustments, and the camera can then be very conveniently carried in any coat pocket. The camera is made of aluminum, with best seal grain leather covering and has nickel fittings. They differ only in the size of the pictures they make. ”

“ The camera is constructed with the idea of providing the greatest possible solidity and strength throughout. The extensions are extra thick, the standard is very large and will furnish an absolutely rigid support for the heaviest lenses. Corners are dovetailed and reinforced by brass angle pieces, and the metal parts are all made of the best quality of brass, fully lacquered. ”

“ The whole outfit possesses a quality and richness that will appeal to the most fastidious.
The Vest Pocket Kodak with any equipment is always ready for action. It is only necessary to pull out the front to its full extent, and the camera is in focus for objects at any distance. The shutter is automatic, and a convenient reversible finder, for composing the view in either horizontal or vertical position, is provided.
[Pg 11]
Another feature is the extreme simplicity in loading—nothing trappy or fussy about it. ”

“ When all the compartments are filled, the cage is placed in tank, which has been previously filled with developer, the top replaced and the films left to develop for a certain specified time. No further attention is necessary except to turn the tank end for end, several times during the progress of development. ”

“ The Kodak Film Tank consists of a winding box, a light-proof apron, and a heavily nickeled brass solution cup with cover. In the Brownie Film Tank, however, no cover is necessary as the film roll itself is turned. All articles can be packed in the box, making the entire outfit self-contained. ”

“ Those who wish to develop more than one roll at a time can do so without purchasing extra tanks complete, by securing duplicating outfits as listed below.
The Price
[Pg 44]
No. 2 Brownie Developing Box
Offering the same assurance of perfectly developed film as the Kodak Film Tank, the Brownie Developing Box is a modified form of the same, so simple to use that any boy or girl can readily understand and operate it. ”

“ The Kodak box No. 2 contains everything for picture making by the daylight method. No dark room is necessary, and even the beginner can get good results by following the simple, explicit directions contained in the instruction book. ”