Adam Smith

“ That is not the fashion which every body wears, but which those wear who are of a high rank, or character. The graceful, the easy, and commanding manners of the great, joined to the usual richness and magnificence of their dress, give a grace to the very form which they happen to bestow upon it. ”

“ Severity of manners, and regularity of conduct, on the other hand, were altogether unfashionable, and were connected, in the imagination of that age, with cant, cunning, hypocrisy, and low manners. To superficial minds, the vices of the great seem at all times agreeable. They connect them, not only with the splendour of fortune, but with many superior virtues, which they ascribe to their superiors; with the spirit of freedom and independency, with frankness, generosity, humanity, and politeness. ”

“ The captain of a city guard is commonly as sober, careful, and penurious an animal as the rest of his fellow-citizens. A long peace is, for the same reason, very apt to diminish the difference between the civil and the military character. The ordinary situation, however, of men of this profession, renders gaiety, and a degree of dissipation, so much their usual character; and custom has, in our imagination, so strongly connected this character with this state of life, that we are very apt to despise any man, whose peculiar humour or situation, renders him incapable of acquiring it. ”

“ But though the influence of custom and fashion upon moral sentiments, is not altogether so great, it is however perfectly similar to what it is every where else. When custom and fashion coincide with the natural principles of right and wrong, they heighten the delicacy of our sentiments, and increase our abhorrence for every thing which approaches to evil. Those who have been educated in what is really good company, not in what is commonly called such, who have been accustomed to see nothing in the persons whom they esteemed and lived with, but justice, modesty, humanity, and good order ”

“ Whatever is the deportment which we have been accustomed to see in a respectable order of men, it comes to be so associated in our imagination with that order, that whenever we see the one, we lay our account that we are to meet with the other, and when disappointed, miss something which we expected to find. We are embarrassed, and put to a stand, and know not how to address ourselves to a character, which plainly affects to be of a different species from those with which we should have been disposed to class it. ”

“ But though I cannot admit that custom is the sole principle of beauty, yet I can so far allow the truth of this ingenious system as to grant, that there is scarce any one external form so beautiful as to please, if quite contrary to custom and unlike whatever we have been used to in that particular species of things: or so deformed as not to be agreeable, if custom uniformly supports it, and habituates us to see it in every single individual of the kind. ”

“ We laugh at the grave and careful faces of a city guard, which so little resemble those of their profession. They themselves seem often to be ashamed of the regularity of their own manners, and, not to be out of the fashion of their trade, are fond of affecting that levity, which is by no means natural to them. ”

“ In some nations long ears that hang down upon the shoulders are the objects of universal admiration. In China if a lady's foot is so large as to be fit to walk upon, she is regarded as a monster of ugliness. Some of the savage nations in North-America tie four boards round the heads of their children, and thus squeeze them, while the bones are tender and gristly, into a form that is almost perfectly square. ”

“ When a savage is made prisoner of war, and receives, as is usual, the sentence of death from his conquerors, he hears it without expressing any emotion, and afterwards submits to the most dreadful torments, without ever bemoaning himself, or discovering any other passion but contempt of his enemies. ”

“ When custom can give sanction to so dreadful a violation of humanity, we may well imagine that there is scarce any particular practice so gross which it cannot authorise. Such a thing, we hear men every day saying, is commonly done, and they seem to think this a sufficient apology for what, in itself, is the most unjust and unreasonable conduct. ”

“ There is an obvious reason why custom should never pervert our sentiments with regard to the general style and character of conduct and behaviour, in the same degree as with regard to the propriety or unlawfulness of particular usages. There never can be any such custom. No society could subsist a moment, in which the usual strain of men's conduct and behaviour was of a piece with the horrible practice I have just now mentioned. ”

“ We are led by custom, for example, to annex the character of gaiety, levity, and sprightly freedom, as well as of some degree of dissipation, to the military profession. Yet, if we were to consider what mood or tone of temper would be most suitable to this situation, we should be apt to determine, perhaps, that the most serious and thoughtful turn of mind would best become those whose lives are continually exposed to uncommon danger, and who should therefore be more constantly occupied with the thoughts of death and its consequences than other men. ”

“ The extreme coldness, and dull formality, which are pardoned in old age, make youth ridiculous. The levity, the carelessness, and the vanity, which are indulged in youth, render old age contemptible.
The peculiar character and manners which we are led by custom to appropriate to each rank and profession, have sometimes perhaps a propriety independent of custom; and are what we should approve of for their own sakes, if we took into consideration all the different circumstances which naturally affect those in each different state of life. ”

“ Neither is it only over the productions of the arts, that custom and fashion exert their dominion. They influence our judgments, in the same manner, with regard to the beauty of natural objects. What various and opposite forms are deemed beautiful in different species of things? The proportions which are admired in one animal, are altogether different from those which are esteemed in another. Every class of things has its own peculiar conformation, which is approved of, and has a beauty of its own, distinct from that of every other species. ”

“ The passions of a savage too, though they never express themselves by any outward emotion, but lie concealed in the breast of the sufferer, are, notwithstanding, all mounted to the highest pitch of fury. ”

“ We cannot expect the same sensibility to the gay pleasures and amusements of life in a clergyman, which we lay our account with in an officer. The man whose peculiar occupation it is to keep the world in mind of that awful futurity which awaits them, who is to announce what may be the fatal consequences of every deviation from the rules of duty, and who is himself to set the example of the most exact conformity, seems to be the messenger of tidings, which cannot, in propriety, be delivered either with levity or indifference. ”

“ But the characters and conduct of a Nero, or a Claudius, are what no custom will ever reconcile us to, what no fashion will ever render agreeable; but the one will always be the object of dread and hatred; the other of scorn and derision. The principles of the imagination, upon which our sense of beauty depends, are of a very nice and delicate nature, and may easily be altered by habit and education: but the sentiments of moral approbation and disapprobation, are founded on the strongest and most vigorous passions of human nature ”

“ But as in each species of things, we are particularly pleased with the middle conformation, which, in every part and feature, agrees most exactly with the general standard which nature seems to have established for things of that kind; so in each rank, or, if I may say so, in each species of men, we are particularly pleased, if they have neither too much, nor too little of the character which usually accompanies their particular condition and situation. A man, we say, should look like his trade and profession; yet the pedantry of every profession is disagreeable. ”

“ In general, the style of manners which takes place in any nation, may commonly upon the whole be said to be that which is most suitable to its situation. Hardiness is the character most suitable to the circumstances of a savage; sensibility to those of one who lives in a very civilized society. Even here, therefore, we cannot complain that the moral sentiments of men are very grossly perverted.
It is not therefore in the general style of conduct or behaviour that custom authorises the widest departure from what is the natural propriety of action. ”

“ How many great qualities must that writer possess, who can thus render his very faults agreeable? After the praise of refining the taste of a nation, the highest eulogy, perhaps, which can be bestowed upon any author, is to say, that he corrupted it. ”

“ If our own misery pinches us very severely, we have no leisure to attend to that of our neighbour: and all savages are too much occupied with their own wants and necessities, to give much attention to those of another person. A savage, therefore, whatever be the nature of his distress, expects no sympathy from those about him, and disdains, upon that account, to expose himself, by allowing the least weakness to escape him. His passions, how furious and violent soever, are never permitted to disturb the serenity of his countenance or the composure of his conduct and behaviour. ”

“ Can there be greater barbarity for example, than to hurt an infant? Its helplessness, its innocence, its amiableness, call forth the compassion, even of an enemy, and not to spare that tender age is regarded as the most furious effort of an enraged and cruel conqueror. ”

“ Among civilized nations, the virtues which are founded upon humanity, are more cultivated than those which are founded upon self-denial and the command of the passions. Among rude and barbarous nations, it is quite otherwise, the virtues of self-denial are more cultivated than those of humanity. The general security and happiness which prevail in ages of civility and politeness, afford little exercise to the contempt of danger, to patience in enduring labour, hunger, and pain. Poverty may easily be avoided, and the contempt of it therefore almost ceases to be a virtue. ”

“ In civilized nations the passions of men are not commonly so furious or so desperate. They are often clamorous and noisy, but are seldom very hurtful; and seem frequently to aim at no other satisfaction, but that of convincing the spectator, that they are in the right to be so much moved, and of procuring his sympathy and approbation.
All these effects of custom and fashion, however, upon the moral sentiments of mankind, are inconsiderable, in comparison of those which they give occasion to in some other cases ”

“ Every savage undergoes a sort of Spartan discipline, and by the necessity of his situation is inured to every sort of hardship. He is in continual danger: he is often exposed to the greatest extremities of hunger, and frequently dies of pure want. His circumstances not only habituate him to every sort of distress, but teach him to give way to none of the passions which that distress is apt to excite. He can expect from his countrymen no sympathy or indulgence for such weakness. Before we can feel much for others, we must in some measure be at ease ourselves. ”

“ It seems, however, a little difficult to be conceived that these forms, though, no doubt, extremely agreeable, should be the only forms which can suit those proportions, or that there should not be five hundred others which, antecedent to established custom, would have fitted them equally well. When custom, however, has established particular rules of building, provided they are not absolutely unreasonable, it is absurd to think of altering them for others which are only equally good, or even for others which, in point of elegance and beauty, have naturally some little advantage over them. ”

“ It is this very circumstance, however, which is not improbably the occasion why the contrary turn of mind prevails so much among men of this profession. It requires so great an effort to conquer the fear of death, when we survey it with steadiness and attention, that those who are constantly exposed to it, find it easier to turn away their thoughts from it altogether, to wrap themselves up in careless security and indifference, and to plunge themselves, for this purpose, into every sort of amusement and dissipation. ”

“ At other times they smoke tobacco, and amuse themselves with any common object, as if no such matter was going on. Every savage is said to prepare himself from his earliest youth for this dreadful end. He composes, for this purpose, what they call the song of death, a song which he is to sing when he has fallen into the hands of his enemies, and is expiring under the tortures which they inflict upon him. It consists of insults upon his tormentors, and expresses the highest contempt of death and pain. ”

“ As the dress of an agreeable man of high rank recommends itself, and how peculiar and fantastical soever, comes soon to be admired and imitated; so the excellencies of an eminent master recommend his peculiarities, and his manner becomes the fashionable style in the art which he practises. The taste of the Italians in music and architecture has, within these fifty years, undergone a considerable change, from imitating the peculiarities of some eminent masters in each of those arts. ”