Samuel Smiles, Men of Invention and Industry… (1884)
“ The car sometimes ran for weeks without a passenger. Another man would have given up the enterprise in despair. But this was not the way with Bianconi. He was a man of tenacity and perseverance. What should he do but start an opposition car? Nobody knew of it but himself; not even the driver of the opposition car. However, the rival car was started. The races between the car-drivers, the free lifts occasionally given to passengers, the cheapness of the fare, and the excitement of the contest, attracted the attention of the public. The people took sides, and before long both cars came in full. ”
