Blazon

Definition and stakes

Portrait of John Edwin Cussans John Edwin Cussans,  The Grammar of Heraldry (1866)

“ In blazoning, all tautology must be particularly avoided. Never repeat a tincture twice in the same blazon. Should it occur again, it must be described as of the first (or field) , of the second, of the last, &c., as the case may be. At the same time, everything must be described with the utmost minuteness, so that a person, by reading the blazon, may be able to delineate the shield and its charges with unerring precision. ”
Source: Wikisource

G. W. Eve,  Heraldry as art: An account of its development and practice… (1907)

“ Fig. 69.
With the important exception of the chief all the foregoing ordinaries, as bearings occupying the principal parts of the shield, are mentioned in blazon immediately after the field and before the charges, if any, as: Argent a bend between two fleurs-de-lis Gules, for example. The chief, on the other hand, is not blazoned until after the rest of the shield has been fully described.
Ordinaries may themselves be charged, and in that case the sequence in the blazon is: (1) the field; (2) the objects [Pg 55] immediately on it; and lastly, the charges with which the latter are charged.
”
Source: Gutenberg

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