Mailing

Definition and stakes

W. E. Skinner,  How to conduct a small mail order business (1896)

“ If you are doing a large mailing don’t neglect to make it a part of your duties to step in and watch the operations of your mailing clerks frequently. An employe sometimes forgets postal rates and wastes a great deal of money. We know an advertiser whose clerk sent out six thousand packages with four cents postage on each when the packages, consisting of printing matter, could have traveled at two cents. Most of the successful mail order advertisers keep their eyes on such details and they save money thereby. ”
Source: Gutenberg

Portrait of Warren E. Burger Warren E. Burger,  Rowan v. United States Post Office Department…

“ Today’s merchandising methods, the plethora of mass mailings subsidized by low postal rates, and the growth of the sale of large mailing lists as an industry in itself have changed the mailman from a carrier of primarily private communications, as he was in a more leisurely day, and have made him an adjunct of the mass mailer who sends unsolicited and often unwanted mail into every home. ”
Source: Wikisource

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