Victor Rubin, Tar and feathers (1923)
“ Now if you take a standard, common, ordinary mouse trap and open a stand on Fifth Avenue and Broadway or on State and Madison Streets and advertise Hamilton Mouse Traps consistently, you will get the world to use them. But, believe me, if you retreat to a wood and spend twenty years in studying the weaknesses of mice and inventing an entirely new trap for their ensnarement, you will [Pg 60] stick in that same wood until travelers find your body devoured by the squirrels. Nobody will buy your better mouse trap. ”
