The more modest a woman is, the more art she needs, even with her husband. Yes, I maintain that coquetry, kept within bounds, becomes modest and true, and out of it springs a law of right conduct.
 Jean-Jacques Rousseau, Emile, or On Education (1762). copy citation

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Author Jean-Jacques Rousseau
Source Emile, or On Education
Topic coquetry art
Date 1762
Language English
Reference
Note Translated by Barbara Foxley
Weblink http://www.gutenberg.org/cache/epub/5427/pg5427-images.html

Context

“It is a pretty story that tale of Galatea with her apple and her clumsy flight. What more is needed? Will she tell the shepherd who pursues her among the willows that she only flees that he may follow? If she did, it would be a lie; for she would no longer attract him. The more modest a woman is, the more art she needs, even with her husband. Yes, I maintain that coquetry, kept within bounds, becomes modest and true, and out of it springs a law of right conduct. One of my opponents has very truly asserted that virtue is one; you cannot disintegrate it and choose this and reject the other. If you love virtue, you love it in its entirety, and you close your heart when you can, and you always close your lips to the feelings which you ought not to allow.” source