Summary

Portrait of Andrew Lang Andrew Lang Custom and Myth — Cupid, Psyche… (1874)

Here we have the old formula—the infringement of a 'taboo,' and the magical punishment—adapted to the ideas of Breton peasantry. The essential point of the story, for our purpose, is that the veiling of the bride is 'the custom of women,' in the mysterious land of Naz. 'C'est l'usage du pays: les maris ne voient leurs femmes sans voile que lorsqu'elles sont devenues mères.' Now our theory of the myth of Urvasi is simply this: 'the custom of women,' which Pururavas transgresses, is probably a traditional Aryan law of nuptial etiquette, l'usage du pays, once prevalent among the people of India.
Source: Wikisource

Portrait of Andrew Lang Andrew Lang Custom and Myth — Cupid, Psyche… (1874)

We explain the separation of the lovers as the result of breaking a taboo, or law of etiquette, binding among men and women, as well as between men and fairies. *⁠*⁠* The taboos are, to see the beloved unveiled, to utter his or her name, to touch her with a metal 'terrible to ghosts and spirits,' or to do some action which will revive the associations of a former life. We have shown that rules of nuptial etiquette resembling these in character do exist, and have existed, even among Greeks—as where the Milesian, like the Zulu, women made a law not to utter their husbands' names.
Source: Wikisource

Portrait of Andrew Lang Andrew Lang Custom and Myth — Cupid, Psyche… (1874)

Our argument is that the widely distributed myths in which a husband or a wife transgresses some 'custom'—sees the other's face or body, or utters the forbidden name—might well have arisen as tales illustrating the punishment of breaking the rule. By a very curious coincidence, a Breton sailor's tale of the 'Cupid and Psyche' class is confessedly founded on the existence of the rule of nuptial etiquette.
Source: Wikisource

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