Emil Bruechig

“ No, for well over a half-century has gone into its making.
¶ This hobby was almost as firmly established before the dawn of the gas-lit nineties as it is today. Its vast army of adherents prove that stamp collecting is no fad, no fleeting joy-of-the-moment, but that it can be rightfully called the universal hobby.
¶ Placed squarely against the problem of demand is the question of supply. It is, of course, simple economics to understand that when the demand for something is greater than the supply, the value rises accordingly. ”

“ A forgery is no bargain at any price as many a collector has learned to his embarrassment and dismay, when a counterfeit specimen is discovered in his album. And, strange as it may seem, these tricksters of the trade do not confine themselves to counterfeiting the rarities alone, but lend their shady talents to duplicating the low-priced issues also. ”

“ Having served collectors in all parts of the globe for many years, and always maintaining a complete stock of air mail stamps, including many rarities and errors, we stand squarely behind every item we sell. ”

“ In the case at hand, we find the demand for stamps so deep-seated and secure that it literally stretches from the cradle to the grave. From the business transacted by government agencies and the multitude of dealers in philatelic merchandise, authorities have estimated that five out of every hundred people, both here and abroad, are stamp collectors. Such a computation means, that in the United States alone, well over 5,000,000 people pursue this hobby. ”

“ Besides being an interesting avocation, however, the collecting of mint air mail stamps excels most gilt-edged securities when considered from a purely investment point of view.
¶ This might seem to be a rash statement, but the history of the past few years has irrefutably proven it to be true. While statistics are usually dry-as-dust things, let us examine a few. They will, in this case, prove as exciting to the collector as his air stamps themselves.
¶ First, consider the age-old economic law of supply and demand. ”

“ For the moment Santos-Dumont was between the devil and the deep blue sea. If he loosened his control from the steering lever to adjust the carburetor, the balloon might swing wild. But the 3 fates were kind that day—his ship sailed on as he tinkered with the spark and brought his sputtering motor back to a healthy roar. ”

“ After a hectic, military life during which he served the Union cause in the Civil War under the immortal Lincoln, he retired to dream about the vision that had lived with him since youth. To build rigid balloons, to put a skeleton of metal under a hood of fabric was his contribution to this science. ”

“ As we specialize in air mail stamps, a great fund of knowledge has been gathered concerning these issues. We can, therefore, offer our clients the opportunity to have their collections “written up” with interesting and accurate descriptions, and skillfully mounted in loose-leaf albums.
We solicit your inquiries regarding this service.
* * * * * * * *
As we have agents in all corners of the world, our facilities for obtaining the new issues are unexcelled. Our service is an individualized one, for our customers can specify any requirements they choose. ”

“ Aviation had taken its biggest step forward.
¶ The Wright ’plane’s successful performance, which is shown on a two-cent U. S. stamp of 1928, gave new impetus to this branch of aeronautics.
¶ And Santos-Dumont, apparently forsaking the lighter-than-air vessels that had occupied his earlier years, followed the trail blazed by these two Americans. In 1906 he perfected a biplane glider which rose from water and flew. This flight which was staged in Paris, the scene of most of the Brazilian’s experiments, was the first official European ascension of a heavier-than-air craft. ”

“ Quite frequently, the smaller governments will confine a special issue to five or ten thousands copies—a fact which means that on this broad globe of ours only a handful of people can ever hope to own such a specimen, regardless of their wealth or position in life. ”

“ Air Mail Stamps By Emil Bruechig
EMIL BRUECHIG
522 FIFTH AVENUE
NEW YORK CITY, N. Y.
CABLE ADDRESS: “BRUECHIG,” N. Y.
COPYRIGHT 1936
BY
EMIL BRUECHIG
1 The history of the flying machine reaches back as far as the earliest of man’s written records of his thoughts and ambitions. And one can only surmise how long ago it must have been, in the dim unchronicled past, when the idea of human flight first suggested itself to our ancestors. ”

“ And this number of possible possessors is materially lessened because of the fact that most specialists build their collections with blocks of four stamps of each issue as well as single copies.
¶ Looking back only three short years ago at the prices which air mail stamps commanded during the spring of 1933, the reader will quickly realize the soundness of the foregoing remarks. Ascribe it to what you will: their popularity, their intriguing history, or their limited supply—one principal fact will stand out. ”

“ In many cases, we are able to acquire certain issues through our network of agents that quickly command premiums, and these savings alone, which we pass on to our customers, pay the slight charge for subscribing to our new issue service. ”